How different would digital asset management products look if they were built by marketers? Percolate's Kat Gebert said these days, probably a lot.
Enterprise CMS systems are a lot like mobile phones. As soon you buy one, a fancier option hits the market the next day. Of course, content management systems are far more costly in both time and money to replace, and legacy systems tend to linger in the workplace for as long as they remain useful – and then some.
Mobile software development company Trilibis launched a new mobile app development framework this week that taps into a company's existing Web content and quickly converts it to mobile formats for viewing on portable devices.
There's a new content management and publishing system in town that looks ready to eat stodgy, complicated CMSs for lunch. It's called Brandcast Cloud and its combination of website development, collaboration and asset management tools make quick work of brand management for big and small organizations alike.
Web content management vendor Hippo wants to make it easier for marketing and IT to work together to meet their goals without sacrificing the customer experience.
Some organizations, by their very nature, are required to archive some or all of the Web content they create. A recent report developed by Osterman research recommends that even companies that aren't required to archive its Web content for later retrieval should takes steps to do so.
Managing the customer experience isn't all about fancy consumer-facing tools. It often begins with things the customer doesn't see--like a web content management system that's doing the heavy lifting behind the scenes.
Once upon a time, document management and CMS platforms got along famously. The former helped organizations deal with the piles of internal and external documents they created while the latter was focused on the customer-facing experience. Eventually DM solutions fell by the wayside as companies focused all their effort on the CMS. Tjeerd Brenninkmeijer, CEO and founder of WCM provider, Hippo, says it's time to get the band back together again.
Web content management company DNN moves into the content marketing arena with this week's release of Evoq 8, the newest version of its flagship WCM product.
Research analyst Geoffrey Bock says HTML5 is changing the face of web content management.