Managing the customer experience isn't all about fancy consumer-facing tools. It often begins with things the customer doesn't see--like a web content management system that's doing the heavy lifting behind the scenes.
Once upon a time, document management and CMS platforms got along famously. The former helped organizations deal with the piles of internal and external documents they created while the latter was focused on the customer-facing experience. Eventually DM solutions fell by the wayside as companies focused all their effort on the CMS. Tjeerd Brenninkmeijer, CEO and founder of WCM provider, Hippo, says it's time to get the band back together again.
Web content management company DNN moves into the content marketing arena with this week's release of Evoq 8, the newest version of its flagship WCM product.
Research analyst Geoffrey Bock says HTML5 is changing the face of web content management.
After several days of commotion surrounding the activities of web content management software company Ektron, the dust has settled-- sort of. Here's what we know officially. Ektron secured a second round of funding with private equity firm Accel-KKR. Everything else is speculation as to what it all means and what the future holds for Ektron and its employees.
Last year, The Washington Post set out to find an easier way to make author pages rather than using its clunky CMS to do the trivial task. According to a post in Poynter, that led to the development of a new platform designed specifically for this task. The engineers named it Pagebuilder because it made making page templates a breeze. It became very popular among the reporters and editors at the Post, and now it has taken on a life and evolution of its own.
WordPress has struggled in recent weeks with a spate of security issues ranging from malware infections to denial-of-service vulnerabilities. It's not a big surprise then that Automattic, the open source development company behind WordPress, acquired security vendor BruteProtect last week for an undisclosed sum.
In 2012, The Department of Homeland Security elected to move all its public-facing websites to Drupal in order to more easily share code among its internal agencies and manage its entire codebase on a single, shared platform. That resource sharing led to DHS's recent announcement of an enhanced Study in the States informational website for the international student community.
Blake Callens, CEO of the newly-released content management system PencilBlue, makes no bones that he's set his sights on overtaking WordPress to become the dominant open source CMS option for content providers. Callens says it's "the first online publishing platform to meet all of the market's current needs." Can the company deliver on such a bold statement?
You already know that a single customer experience can make or break a sale and several studies show that few things irritate online customers more than web content that's irrelevant to their interests. How can your CMS help keep customers happy?