A speaker at the Gilbane Conference this week suggested it was time for a new marketing technologist role to bridge the gap between IT and marketing.
Sitecore bought e-commerce product commerceserver.net last week.
I keep hearing people wondering how Obama's campaign web team could be so good and Healthcare.gov be so bad, but it's not a remotely fair comparison. Here's why.
WordPress 3.7 is here.
Healthcare.gov has been plagued by problems, but an expert on IT failure says this is typical and this project can be saved.
We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward.
CXM sounds great in theory, but doing it right requires a massive technological and cultural shift that most companies aren't likely prepared to make.
While Healthcare.gov continued to experience problems, the issues could be related to the architecture of the site and not just the volume of traffic.
It was reportedly a rough first day for healthcare.gov and the state-based healthcare exchanges, but that should have been expected.
Sitefinity has built connectors to Marketo and Salesforce.com to produce more customized content for website visitors based on what you know about them.