Marketo and Oracle Eloqua customers got a leg up on automated translation capabilities with the newest release of translation and localization platform Cloudwords. The new version automatically converts email or website landing page content to a different language based on the viewer's geographic location.
According to a new study from Econsultancy and Adobe, more companies are beginning to understand that web content management is a foundational component of providing a good customer experience. Organizations also report an increased focus on finding content management systems that integrate with CRM, analytics and other marketing tools.
Companies that cater to customers online need to make sure their data management system isn't inadvertently driving away business. Rachel Serpa, Content Marketing Manager at Gigya, says it's important to make sure the CMS underpinnings of your website enhance the user experience, not undercut it.
Coveo announced this week the availability of Coveo for Sitecore- Free Edition, a set of advanced search features for Sitecore websites. As with Coveo's Enterprise Edition, the free version lets users configure and manage dynamic search on Sitecore websites to match the most relevant content to search requests across all browsers and devices.
JetBlue Airways announced last week that it's equipping every in-flight crew member with iPad Minis for document management and point-of-sale purposes. Initial rollout will be limited to crews working premium service flights between New York and Los Angeles, but the devices will be available fleet wide by April, 2015.
While you're busy working out what kind of content management system best suits your business needs, don't forget about the role it plays in the perception of your customer service. A recent...
The U.S. Census Bureau has decided its time to find a better content management system to get a handle on over 1.3 million HTML pages and some 120,000 PDF files.
KIA Motors Australia unveils a new predictive customer experience platform via Sitecore that it hopes will outpace the competition.
Ted Schadler, vice president and principal analyst at Forrester Research, says companies can amass all the in-house data and content they want but they'll lose business if they don't make it available to mobile customers. If you're not ready for "the mobile moment," you might as well stay home.
You already know that a single customer experience can make or break a sale and several studies show that few things irritate online customers more than web content that's irrelevant to their interests. How can your CMS help keep customers happy?