Topic:

Customer Experience Management

Latest Headlines

Latest Headlines

Cloudwords extends auto-translation services to Marketo, Oracle Eloqua

Marketo and Oracle Eloqua customers got a leg up on automated translation capabilities with the  newest release of translation and localization platform Cloudwords. The new version automatically converts email or website landing page content to a different language based on the viewer's geographic location.

IT and marketing need to find common ground for best ECM decisions

According to a new study from Econsultancy and Adobe, more companies are beginning to understand that web content management is a foundational component of providing a good customer experience. Organizations also report an increased focus on finding content management systems that integrate with CRM, analytics and other marketing tools.  

Retail CMS undercutting the customer experience

Companies that cater to customers online need to make sure their data management system isn't inadvertently driving away business. Rachel Serpa, Content Marketing Manager at Gigya, says it's important to make sure the CMS underpinnings of your website enhance the user experience, not undercut it.  

Coveo announces free version of Coveo for Sitecore

Coveo announced this week the availability of Coveo for Sitecore- Free Edition, a set of advanced search features for Sitecore websites. As with Coveo's Enterprise Edition, the free version lets users configure and manage dynamic search on Sitecore websites to match the most relevant content to search requests across all browsers and devices.

JetBlue equips crew members with tablets for in-flight document management

JetBlue Airways announced last week that it's equipping every in-flight crew member with iPad Minis for document management and point-of-sale purposes. Initial rollout will be limited to crews working premium service flights between New York and Los Angeles, but the devices will be available fleet wide by April, 2015.

The intersection of CSM and customer experience management

While you're busy working out what kind of content management system best suits your business needs, don't forget about the role it plays in the perception of your customer service. A recent...

Spotlight: Census Bureau issues RIF for new ECM project

The U.S. Census Bureau has decided its time to find a better content management system to get a handle on over 1.3 million HTML pages and some 120,000 PDF files.

Spotlight: KIA Motors test drives new customer experience platform

KIA Motors Australia unveils a new predictive customer experience platform via  Sitecore  that it hopes will outpace the competition.

Analyst: Static content won't help you win over mobile customers

Ted Schadler, vice president and principal analyst at Forrester Research, says companies can amass all the in-house data and content they want but they'll lose business if they don't make it available to mobile customers. If you're not ready for "the mobile moment," you might as well stay home.

Can your CMS keep up with your customers?

You already know that a single customer experience can make or break a sale and several studies show that few things irritate online customers more than web content that's irrelevant to their interests. How can your CMS help keep customers happy?