Topic:

Customer Experience Management

Latest Headlines

Latest Headlines

Cleveland Cavs deliver content to fans mid-game via beacons

The Cleveland Cavaliers are using 50 Bluetooth beacons spread through its home stadium to transmit video content and other promotional material to basketball fans during home games. Since implementing the system in October, smartphone users who downloaded a special app and opted-in to receive messages have received more than 82,000 transmissions.

Integration lacking across customer experience technologies

A survey from customer experience solution vendor  SDL  revealed more than 80 percent of retailers plan to increase spending on tools to enhance customer experience.

Ektron, EPiServer merge, drop hints about future

In a move that  surprised approximately no one, web content management software company Ektron announced this week it has merged with WCM vendor EPiServer. The union is backed by private equity investment firm Accel-KKR.

Cloudwords extends auto-translation services to Marketo, Oracle Eloqua

Marketo and Oracle Eloqua customers got a leg up on automated translation capabilities with the  newest release of translation and localization platform Cloudwords. The new version automatically converts email or website landing page content to a different language based on the viewer's geographic location.

IT and marketing need to find common ground for best ECM decisions

According to a new study from Econsultancy and Adobe, more companies are beginning to understand that web content management is a foundational component of providing a good customer experience. Organizations also report an increased focus on finding content management systems that integrate with CRM, analytics and other marketing tools.  

Retail CMS undercutting the customer experience

Companies that cater to customers online need to make sure their data management system isn't inadvertently driving away business. Rachel Serpa, Content Marketing Manager at Gigya, says it's important to make sure the CMS underpinnings of your website enhance the user experience, not undercut it.  

Coveo announces free version of Coveo for Sitecore

Coveo announced this week the availability of Coveo for Sitecore- Free Edition, a set of advanced search features for Sitecore websites. As with Coveo's Enterprise Edition, the free version lets users configure and manage dynamic search on Sitecore websites to match the most relevant content to search requests across all browsers and devices.

JetBlue equips crew members with tablets for in-flight document management

JetBlue Airways announced last week that it's equipping every in-flight crew member with iPad Minis for document management and point-of-sale purposes. Initial rollout will be limited to crews working premium service flights between New York and Los Angeles, but the devices will be available fleet wide by April, 2015.

The intersection of CSM and customer experience management

While you're busy working out what kind of content management system best suits your business needs, don't forget about the role it plays in the perception of your customer service. A recent...

Spotlight: Census Bureau issues RIF for new ECM project

The U.S. Census Bureau has decided its time to find a better content management system to get a handle on over 1.3 million HTML pages and some 120,000 PDF files.