Topic:

Customer Experience Management

Latest Headlines

Latest Headlines

Spotlight: KIA Motors test drives new customer experience platform

KIA Motors Australia unveils a new predictive customer experience platform via  Sitecore  that it hopes will outpace the competition.

Analyst: Static content won't help you win over mobile customers

Ted Schadler, vice president and principal analyst at Forrester Research, says companies can amass all the in-house data and content they want but they'll lose business if they don't make it available to mobile customers. If you're not ready for "the mobile moment," you might as well stay home.

Can your CMS keep up with your customers?

You already know that a single customer experience can make or break a sale and several studies show that few things irritate online customers more than web content that's irrelevant to their interests. How can your CMS help keep customers happy?

Translator Plugin offers best practices for localizing your CMS

Translation agency  Global Partners International  announced the launch of a new site this week designed to provide live demos of translation connectors for several popular CMS platforms including Joomla, WordPress and Adobe Experience Manager.  TranslatorPlugin.com  also offers on-demand demos and a collection of best practice translation workflows for publishing multilingual sites.  

SDL adds web component to its Customer Experience Cloud service

When was the last time you made significant purchase without consulting one or more vendor websites? Sellers know it's practically unheard of these days so they're stepping up their game to offer pre-purchase information that goes beyond pictures and price.

Oracle Eloqua launches globalization app Cloudwords

Oracle Eloqua recently announced the launch of Cloudwords, a globalization platform its customers can use to quickly localize marketing assets and deliver online content in a user's native language.

Square could be at crossroads

Square, the company that helps small businesses take credit card transactions froma smartphone or iPad, might have reached a critical juncture.

Marketo update takes aim at personalization

Marketo fine-tuned their marketing platform with a new release, and claim a new level of personalization and ease of use for marketers.

Infographic: What drives shoppers to buy?

More and more shoppers are turning to their mobile devices before they buy. This infographic illustrates how they are doing that today.

Lithium makes Klout purchase official

Lithium made the Klout purchase official last week.