A speaker at the Gilbane Conference this week suggested it was time for a new marketing technologist role to bridge the gap between IT and marketing.
Sitecore bought e-commerce product commerceserver.net last week.
Dropbox announced a new way of organizing information this week to let employees keep private files and company files in separate containers in a single interface.
Two reports this week offered somewhat conflicting data on the effectiveness of Facebook as a marketing channel.
We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward.
Jive introduced Jive X, a cloud-based customer customer community platform this week at Jive World.
CXM sounds great in theory, but doing it right requires a massive technological and cultural shift that most companies aren't likely prepared to make.
Seismic has come up with a nifty program for generating customer presentations from a template-driven form, which helps enforce data accuracy, branding and formating.
Sitefinity has built connectors to Marketo and Salesforce.com to produce more customized content for website visitors based on what you know about them.
Google has floated the idea of a new technology to replace third-party cookies, and it raises a whole slew of issues.