Customer Experience Management

Latest Headlines

Latest Headlines

Square could be at crossroads

Square, the company that helps small businesses take credit card transactions froma smartphone or iPad, might have reached a critical juncture.

Marketo update takes aim at personalization

Marketo fine-tuned their marketing platform with a new release, and claim a new level of personalization and ease of use for marketers.

Infographic: What drives shoppers to buy?

More and more shoppers are turning to their mobile devices before they buy. This infographic illustrates how they are doing that today.

Lithium makes Klout purchase official

Lithium made the Klout purchase official last week.

Sitecore gets with the mobile program

Sitecore released a couple of new mobile tools this week designed to help marketers push or pull information from the Sitecore system as needed.

Acquia takes stab at content personalization with Acquia Lift

Acquia delivered a new content customization tool for Drupal websites this week.

SDL releases customer experience suite

SDL released a cloud customer experience management suite this week, but it's not clear the market is looking for a single vendor solution.

The ugliest side of personalization

There is surely a dark side to corporate data gathering and personalization and we saw it illustrated recently in the most clumsy way.

Microsoft nabs Parature as customer experience dominoes fall

Microsoft Dynamics CRM bought online customer service firm Parature this week, as the parade of marketing and customer service acquisitions continued.

Big data meets customer service in Verint-Kana deal

Verint purchased customer service software Kana this week. It could give them a foothold in the growing customer experience market.