web analytics news from FierceContentManagement
NewsShow me the numbers: The role of analytics in WCM
When it comes to marketing and your website, you need to be able to measure the results. A web content management system can help by providing analytics tools or by linking to another company's Read more...
Google introduces real-time analytics
Last week Google (NASDAQ: GOOG) announced a new feature for its free web analytics product that lets you see your analytics in real time. Prior to adding this feature, you could check your latest Read more...
Cutting through the chaos with a new WCM strategy
Many enterprises that stood up corporate websites several years ago now have a mess on their hands. They're struggling to reconcile disparate content repositories, legacy systems and, as a result, Read more...
IBM
IBM (NYSE: IBM) went on a buying spree in 2010. The first major acquisition came in August, with the purchase of Datacap, a small, Tarrytown, NY-based document management company. According to Tony Read more...
Nielsen introduces TV-style ratings online
Nielsen has been known for years as the TV ratings company, but they have had a presence online too. This week the company enhanced that role with a new online campaign rating system that could help Read more...
Breaking: IBM buys OpenPages
IBM (NYSE: IBM) announced today it was buying OpenPages, which helps companies deal with risk and compliance issues. As usual, this deal may be less about technology and more about OpenPages' Read more...
Survey finds increased SaaS use in marketing
A recent survey conducted by Big Blue Moose, a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts, including web Read more...
IBM spending spree continues with Unica purchase
IBM (NYSE: IBM) has suddenly become like the girl in the Broadway musical, Oklahoma who just can't say no. Just a week after buying Datacap, IBM announced the purchase of Unica, a marketing and Read more...
One on One with Brett Zucker of Bridgeline Digital
Brett Zucker has been an executive at Bridgeline Digital since 2002. In 2006, he was promoted to Executive Vice President and Chief Technology Officer where he is the driving force behind the Read more...
SharePoint 2010 will have web analytics
According to a recent blog post from the SharePoint 2010 team, SharePoint 2010 will include a number of built-in analytics that should help companies to better manage and understand traffic across Read more...
| Press ReleasesWeb Analytics Firm StatCounter Reports That Mobile Internet Usage is Doubling Year on Year- Nokia global leader - Apple king in US and UK BOSTON & DUBLIN--(BUSINESS WIRE)-- Global internet usage through mobile devices, not including tablets*, has almost doubled to 8.5% in January 2012 Read more >> Vertical Nerve Selected as a Google Analytics Premium Authorized ResellerEnables businesses to leverage online data for increased revenue and lead generationDALLAS, Jan 31, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- Vertical Nerve, a nationally recognized Read more >> SES New York 2012 Names Avinash Kaushik, Digital Marketing Evangelist Google, as Keynote SpeakerOnline Marketing Professionals to Hear Best Practices from Case Studies, Workshops and Panels of Industry Experts at SES New York NEW YORK--(BUSINESS WIRE)-- SES New York 2012 announced today that Read more >> SES New York 2012 Names Avinash Kaushik, Digital Marketing Evangelist Google, as Keynote SpeakerOnline Marketing Professionals to Hear Best Practices from Case Studies, Workshops and Panels of Industry Experts at SES New York NEW YORK--(BUSINESS WIRE)-- SES New York 2012 announced today that Read more >> Pentad Solutions LLC to Become Society ConsultingPentad Solutions is changing its name to Society Consulting on January 1, 2012; company strategy will expand to offer full-service data, business intelligence, and analytics consulting, in addition Read more >> |
