Stephen Powers news from FierceContentManagement
NewsSilver bullet CXM solutions are a myth, say Powers, Assad
There is no "mythical, magical CXM suite," Stephen Powers, principal analyst and research director at Forrester Research, told an audience Nov. 30 at the Gilbane Conference in Boston. Despite vendor Read more...
Forrester report: Customer experience management defines WCM today
According to a new report by Forrester Research, The Forrester Wave: Web Content Management For Online Customer Experience, Q3 2011, traditional web content management activities have become Read more...
Stephen Powers' 10 WCM lessons
Stephen Powers from Forrester recently ran a webinar (sponsored by Siteworx, Inc.) that looked at "10 Lessons Learned from Management at the Nexus of Your Marketing and Customer Experience Strategy." Read more...
Forrester analyst skeptical about CMIS
We've written a lot about the Content Management Read more...
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