social media marketing news from FierceContentManagement
NewsHubSpot buys marketing analytics vendor Performable
Last week, HubSpot announced the acquisition of Performable, a marketing analytics software company. The purchase gives HubSpot advanced marketing analytics functionality like superior landing page Read more...
SDL Tridion takes aim at marketers
SDL Tridion announced a new version of their web content management system this week, SDL Tridion 2011, that hopes to provide marketing personnel with enhanced capabilities while easing Read more...
Blue State Digital's six steps to online social media marketing success
When I was at Enterprise 2.0 in Boston last month, one of the better presentations I saw was from Jascha Franklin-Hodge, CIO and co-founder of Blue State Digital, the agency that developed President Read more...
Forrester report says it's time to take social media marketing seriously
A recent Forrester Report called Social Media Playtime is Over, authored by Jeremiah K. Owyang says that the recession offers an opportunity for social media marketing, but that it's time to move Read more...
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