Marketing news from FierceContentManagement
NewsShow me the numbers: The role of analytics in WCM
When it comes to marketing and your website, you need to be able to measure the results. A web content management system can help by providing analytics tools or by linking to another company's Read more...
IBM spending spree continues with Unica purchase
IBM (NYSE: IBM) has suddenly become like the girl in the Broadway musical, Oklahoma who just can't say no. Just a week after buying Datacap, IBM announced the purchase of Unica, a marketing and Read more...
Endeca announces commerce suite upgrade
Endeca, a company typically known for enterprise search technology, has released an updated version of its Endeca Commerce Suite that uses Enedeca technology on the back end to help enhance the Read more...
One on One with Brett Zucker of Bridgeline Digital
Brett Zucker has been an executive at Bridgeline Digital since 2002. In 2006, he was promoted to Executive Vice President and Chief Technology Officer where he is the driving force behind the Read more...
CrownPeak introduces url shortening service
CrownPeak introduced a new URL shortening service this week. These services, such as TinyURL and bit.ly, provide a way to shorten long URLs, which can be particularly useful in blog posts, emails and Read more...
One on One with David Aponovich of CMS Myth
David Aponovich is a CMS Strategist at ISITE Design, a national CMS and web strategy consultancy, and blogger at the CMS Myth. He has also worked as a marketing director for a web content management Read more...
Fatwire releases two new products for marketers
This week, FatWire announced the release of two new analytics products: FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization. The two products work in Read more...
One on One with Arjan van Rooijen of SDL Tridion
Arjan van Rooijen founded Tridion in 1999 and served as a Chief Architect responsible for research, development and execution of Tridion's technological vision in the early years. SDL purchased Read more...
SDL Tridion releases web marketing suite
SDL Tridion announced today the launch of SDL Tridion 2009, a unified online marketing suite that provides an end-to-end customer engagement solution. Marketers can create and deploy integrated Read more...
New website provides social media overview for business
A new website, The Social Media Guide, attempts to be a one-stop shop for companies looking to learn about how to incorporate social media in their organizations. The site is designed to arm you with Read more...
| Press ReleasesHosted Predictive Analytics Solution LityxIQ 2.0 Now AvailableTOWSON, Maryland, Jan. 17, 2012 /PRNewswire/ -- Today Lityx announces the release of LityxIQ 2.0, its hosted predictive analytics solution for marketing professionals. The cloud-based analytics Read more >> Forbes Names Viveka von Rosen a Top-Ten Influencer in Social Media and MarketingWASHINGTON--(BUSINESS WIRE)-- A study conducted by a Forbes tech columnist and published last week has named Hellerman Baretz Communications’ Director of Social Media Training, Viveka von Rosen, one Read more >> Wizzard Media Enters into Exclusive Partnership with Podcast.comPITTSBURGH--(BUSINESS WIRE)-- Wizzard Media (NYSE Amex: WZE), the world’s leading podcast network, today announced an exclusive partnership with Podcast.com to launch a consumer facing podcast Read more >> Zendesk Introduces New Way to Save Money on Customer ServiceNew Self-Service Analytics Offers Insight on Effectiveness of Support ForumsSAN FRANCISCO, Nov. 9, 2011 /PRNewswire/ -- Zendesk, the proven cloud-based help desk software provider, today announced Read more >> BICSI and Concert Technologies Enter Into Marketing Agreement for the 2012 BICSI Cabling Skills Challenge and 2012 CablingDULLES, Va.--(BUSINESS WIRE)-- Concert Technologies, the leading global technology rollout company, has announced a marketing agreement with BICSI, the association supporting the information Read more >> |
