A speaker at the Gilbane Conference this week suggested it was time for a new marketing technologist role to bridge the gap between IT and marketing.
What if consumers shared data when they were in the market for something, with the understanding that they would be left alone if they weren't?
Rachel Happe from Community Roundtable spoke at the Gilbane Conference last week and she outlined some strategies for building a successful enterprise community.
We have been taught to think of ECM and WCM as distinctly different plays, but the two might have more in common than you think.
There is no "mythical, magical CXM suite," Stephen Powers, principal analyst and research director at Forrester Research, told an audience Nov. 30 at the Gilbane Conference in Boston. Despite vendor
CrownPeak, the software as a service web content management vendor, announced a major new release of their product last week at the Gilbane Conference in Boston. The new interface greatly simplifies
I attended a session at last week's Gilbane Conference in Boston called " From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks." As I listened to the two
It's coming and it's big. I mean really, really big. It's so big you should be afraid, very afraid because your database can't handle it. It's the attack of "Big Data" and it's coming soon to an