If at all possible, try to keep your content up because when you take it down, visitors see a whole lot of nothing.
Everyone should have the goal of publishing for an audience of one, but Netflix might have achieved that goal.
Content management isn't dead--far from it. In fact, it's more relevant than ever.
We have an amazing amount of data and number of tools to measure it in minute detail, but are we measuring what matters?
Even while records managers try to catch up with the cloud and concepts like systems of engagement, along comes another type of content management, a third wave.
The name Web Content Management doesn't do these systems justice anymore, not in an age where the web is probably only part of the approach.
It's no secret that the nature of content management is changing as mobile, social and the cloud all are influencing business and how we interact with content.
The word "enterprise," as in enterprise content management, is jargony and imprecise, and it's time we struck it from the lexicon.
We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward.
CXM sounds great in theory, but doing it right requires a massive technological and cultural shift that most companies aren't likely prepared to make.