David Meerman Scott news from FierceContentManagement
NewsBranded content grows by leaps and bounds
Folio Magazine reports this week on a new study which finds the use of custom content as a marketing tool, grew nearly 100 percent over 2008 findings. This shows that marketers are learning the Read more...
One on One with author David Meerman Scott
David Meerman Scott is an author and speaker who writes about how to use the social web to engage customers directly and promote your company and products in non-traditional channels. His book "The Read more...
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