Tag:
Customer Experience Management
Latest Headlines
Latest Headlines
Brightcove introduces video as a service for content management
Brightcove announced a new video as a service cloud-based video integration in several major content management systems including SharePoint 2010, Adobe CQ5, WordPress and Drupal.
Adobe releases cloud Web Experience Management product
Adobe joins the cloud in earnest with a partnership with Rackspace to provide infrastructure services and a new WXM cloud product.
Amazon introduces dynamic content to CloudFront
Amazon announced a new dynamic content product this week, and while it will likely provide a cost-effective alternative to CDNs, it requires that your applications are AWS-enabled and not many are at this point.
Oracle positions new WebCenter release in Customer Experience Management
With the latest release of WebCenter, Oracle has not surprisingly focused on Web Experience Management.
Web Content Management 20 years later
After 20 years, Web Content Management has come a long way. In this Industry Voices guest post, the founder of SDL looks back at where we've come and where we're headed.
Pegasystems brings BPM to marketing with new Unified Marketing package
Last week Pegasystems announced a new Business Process Management (BPM) solution for marketers they call Unified Marketing. As the industry shifts to an analytics-driven marketing approach, this
CXM: WCM done content forwards not page backwards
Guest post by Ian Truscott
Creating a multi-channel customer experience means thinking "content forwards, not page backwards."
Customizing, context and managing the customer experience
By now you've probably heard the latest acronym. It's CEM or CXM depending on whom you ask, but either way it's short for Customer Experience Management. You're probably all about managing a
The quality content gold rush is on
Last week I wrote about how content is the new gold , and to push that metaphor a little further, this week I want to talk about the value of quality, custom content. I've been seeing more examples of
Customer Experience Management still has a ways to go
Customer Experience Management is a term we've seen bandied about over the last 18 months or so as a way to describe new web content management functionality that moves the focus of WCM from pure
