Customer experience management once fell under the general purview of the marketing department. With the advent of mobile-first and omni-channel marketing strategies, marketers can't go at it alone and are leaning heavily on IT to help get initiatives off the ground.
There's a lot of great advice all over the Internet on how to use enterprise content management systems.
CMS vendor acquisitions are rising steadily and don't show signs of slowing anytime soon. Though the deals themselves take place in offices and boardrooms, the impact often ripples through the acquired company's entire customer base.
Once upon a time, document management and CMS platforms got along famously. The former helped organizations deal with the piles of internal and external documents they created while the latter was focused on the customer-facing experience. Eventually DM solutions fell by the wayside as companies focused all their effort on the CMS. Tjeerd Brenninkmeijer, CEO and founder of WCM provider, Hippo, says it's time to get the band back together again.
Publishers and their audiences are at a crossroads. If online news agencies continue to cling to traditional distribution channels instead of delivering content the way consumers want, the publishing industry will suffer in the long run.
If you've been reading FierceContentManagement for a while, you know there's been a spate of stories lately about publishers ditching their old CMS platforms for shiny, new custom made versions.
Dan Burger, Vice President and Executive Managing Editor of IT Jungle, says too many people view content management systems as a simply a way to scan and capture vast amounts of paper documents. "But if that's all you think it is, you are missing the big picture," he warned in a recent article.
Microsoft announc ed Tuesday it acquired text analysis software company E quivio for an undisclosed sum that some analysts estimate could be in the $200 million ra nge.
It's been an interesting year for content management.
Find out how The BBC Online spent the last three-and-a-half years changing their entire digital presence