Investment in mobile applications is increasing in priority for IT execs at Western European enterprises, while investment in BYOD is declining as a priority, according to an annual survey of Western European IT execs by CIONET.
We have an amazing amount of data and number of tools to measure it in minute detail, but are we measuring what matters?
The mobile business intelligence products are beginning to take hold in the enterprise, according to a new report by Forrester Research.
Machine-to-machine providers for the healthcare sector will need to offer value-added series along with connectivity in order to be successful, advises Frost & Sullivan in a new report.
Nielsen joins the 21st century with a new mobile measuring tool that acknowleges the new ways people access television content.
Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.
It's hard to measure the value of good content, but maybe we have to think about success in different ways than pure ROI.
ViewDo Labs is the new company that was formed when most of the Axceler assets were sold to Metalogix recently.
Two of the top companies focused on mobile analytics recently introduced services that could change the way app store performance is monitored over the next five years. App Annie said the latest...
It seems simple enough, but offering pie-in-the-sky benefits of enterprise social isn't enough. It requires metrics and ways to measure success like any other business project.