Zoho adds survey tool to suite

Create surveys and get reports on results

Zoho announce another new tool this week adding a survey app to its extensive business suite.

Zoho doesn't use advertising to make money, so it doesn't track your data in any way and that's very attractive to its small business user audience. 

This tool brings surveying to the arsenal so that users who are tracking customer information in the Zoho CRM tool can actually ask their customers what they are thinking about a particular subject. While social media gives you access to customers in a broad sense, a survey tool lets you communicate directly with your target group, and ask specific questions. You can then compile data and publish it, if you wish to share it with your customers or others.

Survey users can choose from several predefined templates, such as customer satisfaction, education or human resources. They can also create their own surveys as they wish. There are multiple question options including multiple choice, text entry boxes, ratings and so forth--and you can even build in branching, so the path the survey takes depends on the answer the user gives.

The survey app has a version for the iPad, so users can build it interactively on the iPad. It also integrates with MailChimp and Zoho Campaigns, providing a way to distribute the survey to your existing email lists. What's more, you can also promote a survey on social media from the tool with Facebook (NASDAQ: FB), Twitter and Google (NASDAQ: GOOG) Plus integration.

The survey tool is available now. There is a free version that lets you generate unlimited surveys, but you are limited to 15 questions and 150 responses. If you need more than that, you can spend $19 a month for unlimited surveys and questions, and 2,000 responses a month. Finally, there is a pro edition for $180 a year with unlimited access across the board for those customers who like to survey frequently.

Survey tools can be an important for marketers, and this gives Zoho another reasonably priced tool in its suite of applications. The free version means you can play with it without committing and see if it's for you, and the tiered pricing provides more reasonable levels of service.

For more information:
- see the Zoho press release

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