Yahoo, Microsoft up in latest comScore search figures
I found a big shocker this month when I opened the comScore search engine marketshare statistics. Typically, you can count on Google growing steadily, Bing growing modestly and Yahoo losing ground. This month, Google lost ground, while Bing gained modestly and Yahoo actually gained some ground.
In spite of the change, Google (NASDAQ: GOOG) is still in firm control of search engine marketshare.
For the period from February 13 to March 13, Google lost 0.4 percent to fall to 67.1 percent. Meanwhile, Bing kept its momentum of a slow but steady progress, moving forward 0.2 percent to 16.9 percent, while Yahoo also gained 0.2 percent to move up to 11.8 percent.
Even lowly Ask.com gained 0.1 percent to move to 2.7 percent. Only AOL joined Google in losing share, falling 0.1 percent to 1.6 percent.
The number of overall search queries was up 11 percent with all search properties reporting increases in the number of overall searches for the period.
As for the "Powered by" numbers, which measure not only the core search site, but other sites running each service; Google came in with a total of 69.2 percent for all properties running Google search, while Microsoft (NASDAQ: MSFT) got a boost to 26.1 percent when you include sites powered by Bing, which includes Yahoo of course.
Overall, this is good news for Bing, as it continues a slow but steady upward growth trajectory. As for Yahoo, I get the feeling that this was probably a momentary statistical glitch and we will see it drop off again in normal fashion over the coming months.
If Microsoft could get steady growth from both Bing and Yahoo, it would bode well for it over the longer term, but we will need to see some steadier progress before we draw any firm conclusions about that.
For more information:
- see the comScore press release