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Web content management continues its upward trajectory
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One of my clients, North Plains, is seeing exactly as Forrester reported - we were just talking about this the other day – marketers are challenged with this cultural shift of having to work much closer with IT teams vs. leaving the technology integration up to them. Marketing departments have actually become equally influential in the decision-making process when it comes to managing this content and their assets - a significant shift from the days when they were an 'after thought' in this process.
But, the executive team, including the CEO, is also getting in on the action when it comes to selecting DAM/MAM platforms, especially in small-to-midsized companies. They're also seeing it happen more frequently in larger, enterprise-size organizations. Every dollar spent needs to net healthy returns, so CEOs need to be savvy about what questions to ask to get a better understanding of how that investment fits into the larger IT infrastructure strategy and will eliminate redundancies and increase workflow.







