Social networking gains traction in enterprise

Late last month, McKinsey released a global survey report entitled Building the Web 2.0 Enterprise. It was the second annual study the company conducted on Web 2.0, and it found that companies that are satisfied with the use of their Web 2.0 tools are starting to notice changes in their operations. Additionally, the study found that more companies are using such tools than last year, and they're using them for more complex business purposes. McKinsey's data shows that social networking has leapfrogged to the top of the heap of Web 2.0 tools, ranking second only behind web services in a survey of which tools are most important to an enterprise. Fast's Hadley Reynolds, who wrote a commentary on Fast's blog, says the study shows that the "lumpy adoption experience and shifts in tool use is something we should expect from an emerging set of practices."

For more:
- read Reynold's commentary