SDL Tridion announced a new version of their web content management system this week, SDL Tridion 2011, that hopes to provide marketing personnel with enhanced capabilities while easing implementation headaches for IT--a tall task for certain.

Like many of its competitors, SDL Tridion is attempting to make it as easy as possible for marketing personnel to deliver a unified message across a variety of channels, whether social media, the web or mobile. In SDL Tridion's case, they call this feature, BluePrinting.

Jan Jaap Kolleman, CEO at SDL WCMS believes this is an essential feature in the new product. "SDL Tridion 2011 will enable global brands to achieve what we call 'pervasive engagement management'--helping them to achieve success in today's connected world," he said. He adds that it's important to engage what he called "the channel agnostic consumer," meaning delivering the content to whatever device the consumer uses.

SDL Tridion also includes a new feature called Smart Targeting that provides a way to generate customized content.

SDL Tridion is following a trend that markets Web CMSs to marketing departments and finds ways to deliver content to many platforms without having to reinvent the wheel every time, while also building brand awareness in social channels.

SDL Tridion 2011 is available immediately.

For more information:
- see the SDL Tridion press release

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