Report: WordPress could add native advertising
PaidContent.org reports that at a panel last week at the South by Southwest conference in Austin, Texas, WordPress founder Matt Mullenweg suggested that there could be some changes in the air for the platform. Mullenweg said that among the changes they are considering is encouraging longer form writing.
He said that the average length of a WordPress blog post has remained steady at 280 words for some time. I find that a bit hard to believe, but he obviously has the numbers and I don't. I've found that as a blogger, the ideal length is actually around 500-600 words for a post.
PaidContent reported that Mullenweg believed there was room for longer forms of content, but I imagine if his user base is used to writing short form content, it will be more difficult to find writers who want to write longer pieces.
Marketing Land reported that Mullenweg believes online advertising has yet to match print advertising in terms of overall quality. "Quality [advertising] hasn't shifted online," he said. "Print ads are still infinitely better than anything you see on a website," Marketing Land reported.
But the article goes onto say that if he could find a way to support native ads in a higher quality way, he would certainly consider that. He also talked about why WordPress has survived as the de facto blogging platform while others have diminished, and he said he believed his company simply has understood personal publishing better than any other.
That's an interesting answer, especially since, as the Marketing Land article points out, lots of publications, including Marketing Land, are publishing on the WordPress platform, and in fact, it has become so much more than just a personal platform, but a professional one for big-name publications.
As a user of WordPress, I can say it's one of my favorite blogging platforms. If I were starting a blog today, I wouldn't hesitate to use WordPress as the platform of choice for it, but the beauty of it is that it can scale from an individual blog to one that supports multiple authors in a professional, online publishing environment.
According to the Automattic (which is the parent company of WordPress) website, the company boasts 142 million unique page views per month putting it only behind Facebook (NASDAQ: FB) and Google (NASDAQ: GOOG) for the most on the web--and well ahead of Amazon (NASDAQ: AMZN), Yahoo, eBay and AOL. Not bad when you consider the company has a mere 146 employees.