Make your content 'intelligent content'

Ann Rockley is well known for her expertise in enterprise content management, and now she has developed a new concept called "intelligent content." It's not a completely new idea, because it builds on much of what ECM professionals already practice everyday.

Rockley says, "Intelligent content is structurally rich and semantically aware, and is therefore automatically discoverable, reusable, reconfigurable and adaptable."

By outlining what "intelligent content" really is, in an interview with the technical communication blog, I'd Rather be Writing, Rockley hopes to help technical communicators think more critically about producing high-quality content that meets their customers' needs.

"It is not enough to just put our content in topics and push it out, although that's a good start. We need to think about all the ways in which we can make our content adaptable. This means doing content analysis, customer needs analysis, and identifying an appropriate information architecture that sits above our content. Content creators are getting a good handle on DITA and structure, but very few use or understand metadata," says Rockley in the interview.

For more about intelligent content:
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