HubSpot buys marketing analytics vendor Performable
Last week, HubSpot announced the acquisition of Performable, a marketing analytics software company. The purchase gives HubSpot advanced marketing analytics functionality like superior landing page optimization and sophisticated audience segmentation, as well as a product aimed at larger enterprises. The core of the Performable team will join HubSpot. HubSpot customers can start purchasing Performable immediately. For more information, see the HubSpot blog post on the purchase.
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