Happy fifth birthday, FierceContentManagement


While I was on vacation the past two weeks, we had a milestone here at FierceContentManagement. We had our five year anniversary and I couldn't let that pass without comment.

We published the first issue of FCM on July 23, 2008. It coincided with the release of a new version of EMC Documentum. At the time, the industry was dominated by big enterprise content management vendors like EMC, but we wanted to do more than simply report on ECM, we wanted to have a broad view that looked at Web Content Management, Workflow, eDiscovery, Search and Enterprise 2.0.

Over the years, we have continued to cover these areas, but we have evolved as the industry has changed with a focus more on cloud and mobile as these elements have grown in importance.

To give you some perspective, in July 2008 the iPhone had been around for just over a year and had just suffered a bit of setback in the smartphone market. Meanwhile, RIM had jumped almost 10 points in the quarter with 44.5 percent of the market. We were several months away from the first Android phone. We were 18 months from the first iPad. 

President Obama was several months away from winning his first presidential election. Social media was still very much in its infancy and most companies hadn't heard of, never mind explored, Enterprise 2.0 social tools for the enterprise. 

In fact, in July 2008 most people still considered Twitter to be the subject of ridicule, rather than a marketing channel, and there were lots of jovial jokes among broadcasters about whether they tweeted or not. Not many companies were involved with social media yet and social media monitoring was just getting off the ground.

Back in 2008, the idea behind content management was to provide a way to find and reuse content, and to protect it behind the firewall. While there were many web services, we were only just beginning to understand the notion of the cloud, and we were just starting to hear the term. At that point, nobody could see the impact of cloud, social and mobile on the industry and most IT pros would have scoffed at the idea of employees bringing their own devices or the notion of the consumerization of IT (and some still do).

But over the last five years, we've seen the industry transform from one that was enterprise-centric and complex to one that was aimed much more at end users and their needs. The tools have gotten simpler. The simplicity of phone and tablet apps has had a profound impact on content management, and as the mobile devices have made in-roads into the enterprise, content has gone mobile. This has forced content management to shift from an industry focused behind the firewall to one that provides access to content on any device anywhere. It's a concept customers and vendors are still grappling with today.

It's been a fast five years here at Fierce and I can't begin to anticipate the changes we will see in the industry as we move forward, but if it's anything like what we've experienced so far, it's going to be a wild ride--and I hope you'll continue to explore it all with me. - Ron