Search vendor, Endeca had a busy week releasing two new products: A business intelligence platform, Endeca Latitude 2, and a new customer experience management tool, Endeca InFront.

Latitude2, an agile BI tool, has been designed to process large amounts of data and present it to users in a dashboard where they can monitor company performance. In fact, Endeca claims it can blend large amounts of information from diverse structured and unstructured data sources including pulling information from external social media sites.

One particularly interesting aspect of the new product is a semantic layer foundation, which according to Endeca, "enables users to identify and group data elements and tools for IT to manage applications."

Meanwhile, Endeca released a customer experience management product that can help deliver targeted information to users across a variety of delivery channels. 

Jason Purcell, General Manager, eBusiness at Endeca paints a lofty picture of InFront when he says, "With integrated analytics and agile business user tools, InFront adapts to changing market needs, influences customer behavior across channels, and scales a relevant, personalized experience for every customer, every time."

What's interesting about both of these products is that they are part of Endeca's strategy to build tools on top of their search platform to take advantage of the platform in a useful way. Instead, of being a straight query-answer engine as most enteprise search platforms strive for, Endeca takes a more practical approach by building these tools for customers.

Latitude 2 is available now, while InFront is available under an early access program.

For more information:
- see the Latitude2 press release
- see the InFront press release 

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