EMC brings Syncplicity into enterprise storage family

New product combines cloud and on-premise storage

When EMC bought Syncplicity last spring, you had to know that they wouldn't be content to let it be a stand-alone file sharing service--or even let it live exclusively in the Information Intelligence Group. And sure enough, EMC announced a product this week that combines Syncplicity cloud storage with the Isilon and Atmos on-premise storage products.

EMC hopes that by providing a combined service in this fashion, it will give users the flexibility they need to access content from mobile devices and across their computing lives, while giving IT the on-premise storage that makes IT pros feel warm and fuzzy.

In a statement, Chris Ratcliffe, vice president of marketing for the EMC Advanced Storage Division, said the combination covers all the bases for enterprise customers. 

"The combination of Syncplicity and the Atmos cloud storage platform delivers a highly automated, enterprise-grade file sharing capability, where policies and performance follow data wherever it's accessed or shared without sacrificing security or control," he said.

Jeetu Patel, who is vice president and general manager of the Syncplicity Business Unit in the Information Intelligence Group at EMC, said in statement that it makes sense to combine the two two types of storage in a single package. "While the obvious benefit is enabling choice, delivering on-premise storage is the logical next step in our evolution, and we're thrilled to hitch our wagons with other leaders in the EMC family."

While it may seem logical to Patel and EMC, it's not clear whether customers in this day age with so many choices want a one-stop shop type of solution from a single vendor, but it is the kind of product you would expect from a company like EMC, which dabbles in the cloud solution while still trying to protect its traditional on-premise storage business.

For more information:
- see the EMC press release

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