EMC to acquire Greenplum

EMC announced its intentions to acquire Greenplum, an innovative database vendor, which according to Chuck Hollis, EMC VP and global marketing CTO, writing on his blog, is a company that EMC has been working with for a long time. And the purchase makes sense on many levels for EMC including content and data management, and business intelligence.

Hollis writes on why EMC made this purchase:

"In a nutshell: Big data driving a new generation of data computing applications using a private cloud model."

One thing EMC loves, since their primary raison d'etre is as a storage company over everything else, is when you are talking about large amounts of data and Greenplum's products have been designed to process huge amounts of data. EMC is also in the hardware business, so a private cloud? Wow. More hardware sales? It's looking like it plays right into their sweet spot, doesn't it?

In fact, EMC is so high on this approach, they are actually creating an entirely new division around it called the Data Computing Products division. When you have a product that plays so directly into so much of what the purchasing company does, making that decision to buy becomes a no-brainer and I think that's what happened here.

All of the actual integration will have to wait until everything's official, but it's clear that EMC is champing to get going with this, and it's not surprising given the apparent fit between the two companies.

For more information:
- see Chuck Hollis' blog post
- see the EMC press release

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