CoreMedia partnership helps customers build mobile apps
CoreMedia announced a partnership last week with German mobile applications vendor, Sevenval. Using a combination of Sevenval and CoreMedia technology, CoreMedia customers can offer mobile content delivery on virtually any mobile device.
Glenn Conradt, vice president of global marketing at CoreMedia, says the partnership really helps achieve a number of customer goals. "We first forged our partnership with Sevenval to meet the consumer demand for contextualized content that is tailored to their individual needs, preferences and device. With the addition of the mobile preview function, we've further zeroed in on what marketers need to perfect their offerings and ensure they are delivering a satisfying and engaging end-user experience," he said.
The partnership is more than simply working together, however, as the Sevenval technology is built directly into the CoreMedia platform. CoreMedia uses Adaptive Delivery technology to take advantage of the individual device functionality, while Sevenval optimizes the content based on the same technology giving what would appear to be a one-two punch to provide optimal content delivery across multiple device types.
As Mick MacComascaigh, research VP at Gartner points out, it's not exactly a secret that companies need to be thinking about how they can deliver content to mobile device, not just to desktop browsers. "Businesses need to re-evaluate their websites, customer portals and web-based applications to ensure they provide adequate support for access from smartphones and tablets or face a serious competitive disadvantage," he said.
The new combined solution is available immediately.
For more information:
- see the CoreMedia press release