Cisco helps big media companies build social networking sites

Cisco, a company known mostly for its hardware, has been making a play recently to get into social networking and collaboration. Cisco announced this week, at the Consumer Electronics Show (CES) in Las Vegas, that they were launching a product designed to help large media companies build social networking sites that enable fans to connect with their favorite artists and shows.

The Cisco press release describes the service as follows:

"Cisco Eos(TM) hosted white-label software platform that allows Media & Entertainment companies to create, manage and grow online communities around their content. Cisco Eos is a powerful, integrated platform that integrates social networking, content management and site administration features into a single operating environment, allowing content owners to deliver immersive consumer experiences, while increasing revenue opportunities and reducing operational costs."

Among its first customers is Warner Music Group. It's good to see a recording company experiment with new ways of interacting with fans and exploring new revenue sources. This is also a different approach for Cisco. It will be worth following to see how well it fares in this space and if it can succeed in an entirely new line of business.

For more information:
- read the Cisco press release

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