Box covers all mobile bases with newest release
Box.net enhanced its support of the mobile tablet experience last week when it announced support for three new platforms. Box already had apps for the iPad and HP TouchPad, but it now supports Android tablets, the RIM Playbook and offers a new mobile-HTML5 version of Box.net for those users who would prefer to use a browser instead of an app to access Box.net services on the go.
The move solidifies Box's commitment to a variety of the most popular tablets. Writing in a company blog post, CEO Aaron Levie explained that this strategy acknowledges that people are using a variety of devices, and Box has committed to supporting as many as possible.
"Our customers were originally focused on managing iOS devices, and later wanted support for Android phones and tablets. Now, we're starting to hear large enterprises expand their [requests for] BlackBerry and WebOS," wrote Levie.
Conspicuously missing from this list is Windows Phone 7 (or any version of Windows mobile OS for that matter) and that's because Levie claims in the post that he's not hearing any demand for it from enterprise users. That could change next year of course when Nokia starts releasing more Windows phones. For now though, Levie doesn't see a need to commit resources WP7.
Of these new offerings, the most intriguing could be m.box.net, a mobile browser-based version of Box.net written in HTML5. It frees users from the App environment when they prefer to use a browser--whether on a smart phone or tablet. That means the device platform won't matter, and for a company like Box--forced to devote resources to all of these development platforms--it probably represents the simplest path moving forward.
Levie and Box are smart enough to recognize that users will continue to demand support across a variety of devices and platforms. While I suspect at some point in the future, Box will have to place its bets just like everyone else, for now it appears to be committed to covering as much ground as possible.
For more information:
- see the Box press release
- see Aaron Levie's blog post
Related Articles:
Box offers 50 GB of storage to TouchPad users
Box announces Google Docs integration
EMC and Box.net announce partnership at EMC World




Comments