Bloomfire launches updated knowledge sharing app

New analytics, search features help surface relevant people, content

Bloomfire launched the latest version of its knowledge sharing social platform recently with significant updates including enhanced analytics, improved collaboration capability and new mobile features for iOS.

Bloomfire is an enterprise social application designed to help share content, ideas and expertise. As with most social tools, you can follow people you like, share content and like other's content. But it also makes it easy to add content using the new drag and drop feature or by creating content using tools such as the nifty screen recording tool. You can create a content series--what they call a "content playlist"--and order the content in any way you like. This is a great way for an expert to share his or her knowledge quickly with others.

The internal search tool has been updated with search filters to help users find the information they need more quickly, and if you can't find any satisfying results, you can query your network right from the Search page.

Among the latest enhancements is integration with LinkedIn so you can enhance your internal profile with your LinkedIn information including expertise, interests and certifications, so internal users can identify you as an expert more easily without you having to re-key information you already have setup elsewhere. (Just so long as it doesn't show when you're querying your LinkedIn network about looking for a new job.)

The analytics dashboard has been updated to help users identify the most relevant content for them--and other tools provide information for management to see how well the community members are engaging with one another.

iOS users also got a new feature called Stash for Later that lets you mark content for reading another time. The company also announced it would be releasing a new Android app some time in the second quarter.

Jim Lundy, CEO and Lead Analyst at Aragon Research, says workers need tools to help them keep up with the increasing amounts of information they need to process and understand. "Yet despite the preponderance of data and applications-- and now perhaps because of information overload--most employees still make strategic business decisions based on context-deficient information," Lundy said in a statement. He says tools like Bloomfire can help them organize and understand the information and figure out what's relevant to them amidst all the noise.

Overall, while Bloomfire doesn't look to be revolutionary by any means, it does provide a centralized place to share knowledge and find experts with some nice content creation tools, analytics, and search to surface content that could get lost in the shuffle.

The company also announced that it received $8 million in funding from Austin Ventures and Redpoint Ventures. It has raised $18 million to date.

For more information and to see a full list of updated features:
- see the Bloomfire press release

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