Adobe announces Adobe Edge Reflow as part of Creative Cloud update

Design across screen sizes from single tool

Last week, Adobe announced updates to its Creative Cloud suite, giving users exclusive access to tools and updates not available for other Adobe customers.

The centerpiece of this release is Preview One of Adobe (NASDAQ: ADBE) Reflow, a new design tool built entirely with HTML5 and Java Script, which enables designers to build a site across screen sizes from a single tool. Designers can use this tool in conjunction with or in lieu of Photoshop to build a fluid design. As you change screen size, fluid design elements will resize to accommodate the different size.

The idea is to have a single design environment where you can create your desktop website, then see what that site looks like on a tablet and a mobile screen, giving designers great flexibility to create once and then use the design across different screen sizes (even if the smaller screens require some tweaking).

Paul Gubbay, vice president of product development for Adobe's Digital Media business, says designers face unique challenges today to develop across screen sizes in a shifting standards landscape.

"The job of a Web designer and developer has become more challenging, with Web standards progressing rapidly and the number of screen sizes and form factors increasing exponentially," he said in a statement.

He adds, "Adobe Creative Cloud enables our teams to deliver product innovation to our customers the moment that new features are ready, helping designers and developers tackle the new challenges of the modern Web and more seamlessly create websites and interactive content for the latest browsers and different screen sizes."

The update also includes updates to for Adobe Edge Animate, Adobe Dreamweaver and Adobe Edge Code preview. The fact that Adobe is updating these tools in Creative Cloud shows that customers who use cloud products are getting updated products faster than those using traditional software out of the box.

The Edge Reflow preview, Edge Animate, Dreamweaver and Edge Code preview updates are all available immediately to Creative Cloud members. 

You can learn more about Adobe Edge Reflow from this video:

For more information:
- see the Adobe announcement

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