2009: Digital Asset Management and CMIS

I believe conversational search will be big in 2009. More brands and advertisers will listen to consumers feedback and comments in the millions of blogs and social websites to manage perception and reputation. Platforms similar to www.samepoint.com are being positioned to enable all this in 2009.

Ron:

predictions are fun - and looking at you as the great Swami was fun as well - nice graphic (a glimpse into what you might look like in 20 years?).

Anyway - overall I have to agree, but want to temper some predictions. Sure compliance is likely to raise its head again, but I do not think his means a win fall for ECM. SarBox created a lot of market noise, but organizations approached compliance with a "what little can I do and still be compliant." This is likely to happen again, especially in light of the economy and a focus on NOT spending money.

Ah - not spending money - that will be a theme, whose only coda will be unless it saves us money. Collaboration, KM and the like are likely to get less attention (again) unless specifically tied to REAL cost savings. ECM will have to address the ways in which it makes an organization at least maintain current productivity levels, with less staff and/or less overall infrastructure cost.

Green computing that also saves us money will also be a major theme. How does ECM save me money - and save the planet? Those that can answer that question well are likely to see paying customers.

Hey that was fun.

Hey Carl:
Thanks for the comment. Ya, graphic could be me sooner seeing as I have two teens. :-)

Saving money is what it's all about this year and a running theme you will no doubt note in my Top 10 predictions, but I do think that companies will be forced to make some investments around eDiscovery and compliance, simply because it will be more expensive to do nothing.

But I agree that vendors are going to have to be realistic about customer budgets and come up with creative ways to deliver solutions at lower costs.

Thanks again for the comments. So glad to see you are reading the newsletter.

Regards,
Ron

I haven't heard of conversation search per se, but I will take a look at the web site. Thanks for your comment.

Ron