New SDL Tridion product monitors your website

SDL Tridion announced a new product last week, Safeguard, which they bill as a website quality and compliance-monitoring tool. It watches your website and exposes any issues related to search engine optimization (SEO), usability, accessibility, legal and brand standards. The tool is supplied by Magus ActiveStandards [1], a company that develops website compliance tools.

The trick is that you have to set up the rules to make sure you are monitoring the right things, but if it works as advertised, it could help ensure brand consistency and even improve SEO, which could result in improved traffic to your website. Visitors can't find you if they don't know you are there, and this could help make your site more search-engine friendly.

Duncan Haughey, IT Project Manager, Global Communication Solutions of Unilever, an SDL customer that has been using Safeguard, says it has helped improve efficiency and control of their website properties. "The Safeguard service provides ongoing management information on the compliance status of the published live web presence. This means we can focus our resources where they are needed most--assisting our editors to ensure our global web presence is standards compliant and efficiently governed."

He adds that editors can actually validate pages in real time against Safeguard rules to ensure compliance before publishing. This helps ensure brand-consistency and compliance across the board, before content ever reaches the website. Safeguard sounds like a great tool for companies managing multiple websites to maintain control, without manually monitoring the properties--an approach that probably wouldn't be successful.

For more information:
- see the SDL Tridion press release [2]