Stephen Powers' 10 WCM lessons

Stephen Powers [1] from Forrester recently ran a webinar (sponsored by Siteworx [2], Inc.) that looked at "10 Lessons Learned from Management at the Nexus of Your Marketing and Customer Experience Strategy." Siteworx was kind enough to share the key take-aways from the event and a couple of things jumped out at me.

• The C in WCM stands for more than content: New web content management systems need to provide web analytics and community building tools among other things to be competitive.
• WCM can serve a multitude of channels: You're not just creating content for a web site, but also mobile devices and even kiosks or TiVo.
• Your WCM tool needs to communicate with other enterprise systems: The WCM can't stand alone. It needs to reach out to the CRM system, Digital Asset Management and other tools that service the enterprise.

This just touches the surface of some of the things Powers went over. Even though it's a summary of the whole webinar, it provides a lot of good information you can absorb quickly.

To see the complete list:
- see the Siteworx press release [3]

Related Articles:
Forrester report predicts web content management will grow in spite of economy [4]
Forrester report says it's time to take social media marketing seriously [5]