This week, FatWire announced the release of two new analytics products: FatWire Engage 7.5 for personalization and FatWire Analytics 2.5 for web content optimization. The two products work in conjunction with FatWire Content Server, their web content management platform. Engage is particularly intriguing in that it enables marketers to define rules and segments and display content on the web site based on what is known about the visitor. The analytics tool lets customers understand these segments better and target content accordingly. Press release [1]
Links:
[1] http://www.fiercecio.com/press-releases/fatwire-launches-new-releases-personalization-and-analytics-products-enable-extreme-p