Dont forget marketing benefits of Social Media

We've talked a lot about the benefits of social media in the enterprise, but mostly from the perspective of collaboration and knowledge sharing. While social media tools provide those benefits inside the enterprise, external tools like blogs, LinkedIn, Twitter and Facebook can provide a way to market your company in an indirect fashion while raising brand awareness and good will.

Many companies are beginning to recognize the marketing benefits of social media tools. In fact, in our FierceContentManagement webinar last week, "Breathing Web Content Management - Bringing Sexy Back [1]," CrownPeak's VP of marketing Rob Rose did a great job of explaining these kinds of benefits to marketers.

A new report, called "Social Media Marketing Industry Report," released this week by Michael Stelzner [2] looks closely at social media marketing. If you haven't started yet or are just getting started, you're not alone. The report found that fully 72 percent of those surveyed had only been dabbling in social media marketing for a few months or less.

So while people are beginning to recognize the benefits of social media marketing, most are just at the beginning of the journey and still learning how to use it effectively. The biggest reasons marketers are getting involved is, of course, to generate exposure for their businesses, increase traffic and build new relationships (the same types of goals you would have with offline social networking).

For more information:
- see the full report [3]

Related Articles:
ECM and social media are not at odds [4]
Cisco helps big media companies build social networking sites [5]
Where ECM and Web 2.0 meet [6]
Intranets and collaboration are two sides of the same coin [7]