Today, CrownPeak announced it was releasing a brand new product called Landing Page Manager developed to help marketing personnel create landing pages for tracking marketing campaigns. The product should enable marketing management to get a handle on the ROI of various marketing campaigns and measure how effective they are. What's more the new product can link to CRM tools including Salesforce.com enabling marketing to export qualified leads automatically to sales staff without leaving the program.
CrownPeak CEO Jim Howard points out that in today's tough economy, having tools to drive traffic to websites and measure success is more important than ever. "In today’s economy, marketers are expected to maximize and prove even greater value from these platforms--all on a strained marketing budget. With CrownPeak LPM, we are giving marketers all of the tools they need to manage campaigns and drive revenue, so they focus their efforts on creativity and content.”
CrownPeak provides their product as Software as a Service, so companies can use the product without investing in hardware, making implementation cheaper. This type of product is not new, however. Marqui, a Vancouver-based company has offered a similar product delivered as SaaS for some time. These types of tools can help a marketing team build landing pages and track success or failure quickly and easily.
For more information:
- see the CrownPeak press release
[1]- the InsideCRM article [2] on Marqui
Related Articles:
CrownPeak news from FierceContentManagement [3]
Links:
[1] http://www.fiercecio.com/press-releases/crownpeak-launches-new-application-make-landing-page-management-simple
[2] http://www.insidecrm.com/features/marqui-content-management-crm-022208/
[3] http://www.fiercecontentmanagement.com/tags/crownpeak