Jeff Shuey writes this week on the convergence of social media and enterprise content management in the Enterprise Content Management Blog, a subject we have discussed extensively here at FierceContentManagement. Shuey says that ECM systems will incorporate more and more social media components. Indeed, that's what we've seen happen over the last year.
New releases from Documentum, Open Text and Alfresco, to name a few, all have incorporated social media functionality into their core offerings. Shuey rightly sees the technologies merging because, in the end content is content whether it's produced in Microsoft Word or in a Twitter stream. He goes on to list five trends that prove the convergence of ECM and social media.
I'm not sure we need proof, given the fact the vendors themselves are espousing this very same idea, but there are real business applications for social tools and Shuey illustrates this nicely with his list. If you need further proof, check out Business Week's article this week, "Brands that Tweet [1]," which discusses how big corporations are using Twitter for customer service.
Twitter is just one example of course, and there are many others, whether it's building a Facebook application or starting a customer care Wiki. Shuey is spot on, in saying that we are seeing a transformation of the enterprise and with it more content to manage, to search, to use. And it's happening right now.
For more information, see:
- Shuey's blog post [2]
Related Articles:
Web 2.0 news from FierceContentManagement [3]
Links:
[1] http://images.businessweek.com/ss/08/09/0908_microblog/index.htm
[2] http://www.ecmstrategy.com/is/2009/01/the-convergence-of-social-media-and-ecm.html
[3] http://www.fiercecontentmanagement.com/tags/web-2-0