When you think of Digital Asset Management (DAM), you probably think about getting a handle on your digital assets, but SEO Hosting.com suggested in a recent post, that DAM could be an increasingly important search engine optimization issue too. That means when you add tags and metadata to your pictures and video, you aren't just making it easier for your own staff to track the assets, you're also providing another way for search engines to find your website. While the article points out that visitors may not find your site by finding your media assets, having them listed in Google could very well increase your search ranking, which could mean more traffic.
As we reported recently in Digital Asset Management market to reach $1 billion by 2013 [1], DAM is a growing market because more and more companies have to figure out to manage growing inventories of media assets. If you are considering investing in a DAM, the idea that it could increase your search ranking, is just another reason to explore further.
For more:
- check out this article [2]
Links:
[1] http://www.fiercecontentmanagement.com/story/dam-market-reach-1-billion-2013/2008-09-04
[2] http://www.seohosting.com/blog/articles/digital-asset-management-seo-20/