Webtrends Extends Relationship with Microsoft, Builds On Lead in Social Enterprise Measurement
Latest Release of Webtrends for SharePoint 2013 Highlights Growing Importance of Social Enterprise Measurement, Value for Companies and Webtrends Market Leadership
London, UK; November 13, 2012 — Webtrends, the global leader in digital intelligence, today announced an extension of their relationship with Microsoft (Nasdaq "MSFT") as a Preferred Analytics Solution for SharePoint, and announced the release of Webtrends for SharePoint 2013 at the Microsoft SharePoint Conference in Las Vegas. The release provides a range of powerful new measurement features and highlights the growing value that companies are realising in measuring the social enterprise, as well as Webtrends' momentum and growth in the social enterprise market.
Webtrends for SharePoint 2013 is a powerful, flexible update to the Webtrends for SharePoint solution that delivers valuable analytics capabilities and usage insights to SharePoint 2013 users, with backward compatibility of most new functionality to customers using SharePoint 2010.
Webtrends for SharePoint is built on and integrated into the industry-leading Webtrends Analytics 10 platform, allowing for even greater and more meaningful integration of SharePoint analytics and insights into companies' complete digital marketing ecosystems. With Webtrends for SharePoint, users can collect valuable insights into SharePoint usage to better understand contribution, foster power users, grow adoption, encourage collaboration, build a truly more social enterprise and improve ROI.
Some of the new measurement capabilities and insights of Webtrends for SharePoint include:
· Heatmaps - that demonstrate easy to understand, real-time user behaviour
· Deeper visitor-level analytics – with measurement by department, office, geography and manager – that provide an effective approach to segmentation and identifying power users, teams, and groups
· Enhanced list measurement – Webtrends for SharePoint captures this important and hard to measure information automatically
· Community analytics – that enable measurement of new community sites, content, microblogs and social actions for deeper understanding of collaboration, content sharing and adoption
· Office 365 – New data collection approaches deliver measurement capabilities to sites built on Office 365
"Increasingly, companies are realising that measuring SharePoint leads to more effective, efficient intranets and more enthusiastic collaboration and increased productivity. Or, in other words, truly social enterprises," said Jeff Seacrist, vice president, partner solutions, Webtrends. "Webtrends enables not just measurement and insight into SharePoint, but the integration of SharePoint analytics across the marketing ecosystem. The value and ROI that organisations can realise from measuring the social enterprise and enhancing productivity is an incredible and largely untapped resource."
Webtrends continues to benefit from the strong growth of the social enterprise market, estimated by IDC to reach $4.6 billion in 2016, by adding a wave of new customers and key industry partners.
Over the past year alone, Webtrends enjoyed double-digit growth in its SharePoint solutions business, adding more than 40 new customers using its Webtrends for SharePoint solution including organisations such as Brookfield, PG&E, Pfizer, Constellation Energy, Foresters, Avanade, Archer Daniels Midland, Clorox, Sanofi and more.
"Sanofi uses Webtrends Analytics not only for SharePoint to track Web Applications and Site Collections, but also to gather all Sanofi's digital metrics in one place. This enables us to analyse and compare visitor usage and behaviour across all communication channels including web, mobile, social and event driven activity," said Dominique Lacan, hosting manager, Sanofi.
Additionally, Webtrends has built out a network of partnerships with industry leaders in SharePoint, such as Axceler, Blue Rooster, Brightstarr, Avanade, Infusion, and NewsGator, to more deeply integrate analytics directly into a wide range of current and future SharePoint and social enterprise applications and capabilities.
Webtrends, already a gold-level Microsoft Partner in Digital Marketing, was also named as a Microsoft Partner of the Year Finalist for 2012.
To learn more about Webtrends for SharePoint and how measuring the social enterprise can drive enhanced collaboration, adoption and ROI, attendees of the Microsoft SharePoint 2012 conference can visit Webtrends at BOOTH 928.
Additionally, Webtrends' vice president, partner solutions, Jeff Seacrist, will be presenting "Measuring and Optimising the Social Enterprise" on Wednesday, November 14th at 9 a.m. PST in the Islander Ballroom.
To learn more about Webtrends for SharePoint solutions and measuring the social enterprise please visit: http://sharepoint.webtrends.
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimise campaigns, maximise customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.
Steve Spencer and Rebecca Kennett
Octopus Communications for Webtrends
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