Dashboard Provides Real-time Updates on Asset Utilization and Status
TORONTO, CANADA – February 3, 2014 – North Plains Systems, the leader in helping companies effectively connect with and engage their customers through visual media, today announces the availability of On Brand 2.7, North Plains' out-of-the-box, brand asset management solution. This latest version of On Brand further enhances the product's rapid time to value by extending its user-friendly capabilities with a configurable, graphical dashboard that provides real-time updates on social media trends, tracking, asset ratings and usage statistics. On Brand also now includes language packs for French, German and Japanese.
"This newest release of On Brand is an exciting one for us," said Shin-Tsyi Yang, Brand Expression Manager, Corporate Strategy and Marketing at Bupa, a leading international healthcare group. "We have already seen keen adoption and high user satisfaction across the organization. The new user-customizable dashboard will really appeal to our users, allowing them to undertake much more of their day-to-day work from within the one screen, while also providing much more insight for me into how the application is being used. With this data I will be able to analyze and report the true value of our online asset management system to the business."
On Brand 2.7 introduces significant new functionality designed to further improve user experience for sharing and downloading brand assets and guidelines. With the new user-configurable dashboard, users can tailor the On Brand interface to display information about current projects, campaigns and assets directly on their homepage. The dashboard can be populated from a list of supplied, configurable widgets that offer access to real-time information and can be easily rearranged on the page through a simple drag and drop. The dashboard is designed to allow custom widgets to be easily added as a configuration option. It is also possible to have multiple dashboards tailored to suit different roles within the application (e.g. one for searching for assets; one for managing the system).
Additional new functionalities in On Brand 2.7 include:
• Real-time social media tracking – Users can get an up-to-date view of what the community is saying about their brand. The first implementation of this within On Brand is provided in the form of a widget that presents a Twitter feed. This widget can be activated to track the company or brand's Twitter account, or a campaign-related keyword.
• Asset linking – Any asset in On Brand can now be linked to any other asset within the library, which allows a pair of assets to be referenced as a single entity, facilitating tasks from review to deployment.
• Asset rating – Users of On Brand can now also rate assets through a 5-star rating system. As ratings are selected, On Brand adds it to the cumulative total of all ratings and updates the displayed rating for all users. Ratings can be used to control the order of the assets returned during a search, ensuring the assets at the top of the list are more 'relevant' than ones lower down.
"The new capabilities in On Brand 2.7 empower marketers to better control and manage their brands," said Kevin Tureski, VP of Product Development at North Plains. "Marketers today have to be agile and efficient; these new functionalities make it even easier to view and utilize marketing assets in response to quickly changing market conditions and to be more effective in their marketing campaigns and programs."
About North Plains
With over 1,400 installations supporting over one million active users worldwide North Plains is recognized as the leader in helping global brand managers, marketers, content creators, publishers and media companies to efficiently and effectively engage and connect with their target audiences through visual media. North Plains' market-leading software portfolio enables companies to address a number of needs across the Creative Marketing Lifecycle, including work-in-progress creative production systems, digital asset management infrastructure and comprehensive marketing and brand asset management solutions. In addition to providing a complete portfolio of software products, North Plains is uniquely positioned when it comes to the integration and implementation of product and software solutions with its professional services team and a rich network of partners globally. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs. With offices in Canada, the United States, Europe and Japan, North Plains counts many of the world's leading companies and brands among its satisfied clients. For more information, please visit http://www.northplains.com.