North Plains Acquires Xinet -- Brings Together Best-in-Class Solutions

Tools

Acquisition Expands North Plains' Position as the Largest Pure-Play
Digital Asset Management Vendor

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--At the Telescope User Group
(TUG) Conference, North Plains, the leading provider of digital asset
management (DAM), today announced that it has acquired Xinet. This
acquisition combines two best-of-breed DAM companies to address the
broader rich media management needs of creative workgroups, marketing
departments and enterprises. In the process, it expands North Plains'
position as the largest pure-play DAM vendor in the industry. Now, the
thousands of combined North Plains and Xinet customers can leverage
the entire lifecycle of a rich media file, from its creation and
work-in-process (WIP) to its global distribution and archiving as a
valued asset.

"This acquisition aligns with North Plains' company strategy to
deliver best-in-class products and services that reduce the time and
costs associated with the creation, management, distribution, and
archiving of rich media assets, and allow our customers to derive deep
value from investments in these critical business processes."

As the volume of digital media created each year continues to
increase, including video, audio, images, graphics, Flash banners,
social media applications and 3D renderings, the need to manage these
rich files throughout the full lifecycle from creation through
distribution becomes a critical business process, one that reduces the
cost of recreating, monetizing or inappropriately using digital files.

Both companies have been pioneers and innovators, singularly focused
on addressing the challenges in rich media workflows. Through this
acquisition, North Plains leverages Xinet's best-in-class technology
for file-based management of WIP assets as well as its success serving
departments and creative work groups, and its global partner network.
The acquisition extends North Plains' already-established leading role
in the DAM market providing industry-best database-centric asset
management, particularly for enterprise organizations, publishers,
media and entertainment and other Fortune 1000 companies that need to
globally distribute their digital media to multiple agencies,
partners, retail outlets and consumers.

"By acquiring Xinet, we are able to optimize the synergy between the
two companies' solutions and fully leverage the strong channel partner
network and team of Xinet," said James Christopher, President and
Chief Executive Officer of North Plains. "This acquisition aligns with
North Plains' company strategy to deliver best-in-class products and
services that reduce the time and costs associated with the creation,
management, distribution, and archiving of rich media assets, and
allow our customers to derive deep value from investments in these
critical business processes."

"We have grown Xinet based on the strength of our software and our
ability to address the needs of creative talent within organizations,"
said Scott Seebass, Chief Executive Officer of Xinet. "Like Xinet,
North Plains' deep focus on digital asset management and their equal
passion for delivering innovative products and services allows us to
jointly provide our customers unparalleled products, services and
solutions for rich media."

"Accel-KKR is excited to support North Plains in its acquisition of
Xinet" said Rob Palumbo, Managing Director of Accel-KKR. "We believe
that by combining two innovative and industry leading rich media
management providers, who serve clients that span from small creative
groups to the global marketing teams in some of the worlds largest
companies, we strategically position North Plains for continued and
sustained growth"

According to Mukul Krishna, Global Director, Digital Media at Frost &
Sullivan, "The need to manage an organization's digital assets is
arguably the most critical part of any workflow in today's business
environment. It is imperative to have persistent management of digital
assets through their lifecycle spanning creation to distribution. Such
a complete solution that meets the need at the workgroup level and at
the enterprise level, has been very challenging to provide by any
single vendor. This acquisition provides a combined set of products
and services that more completely address much more of the rich media
lifecycle, and sets-up North Plains as the largest pure-play DAM
vendor based on revenue."

The Xinet® WebNative® Suite enhances collaboration and accelerates
rich media workflows between staff, vendors or clients in industries
like advertising, publishing, prepress, retail and corporate
communications.

TeleScope™ is North Plains' modular, award-winning digital asset
management platform. It enables the secure access, management and
distribution of all digital and rich media content in virtually any
file format, across any size organization in any industry.

For more details regarding the acquisition, as well as North Plains
and Xinet's products and services, please go to www.northplains.com
and www.xinet.com.

North Plains will also demo both solutions at the upcoming Henry
Stewart DAM event in New York on May 10-11, 2012.

About North Plains Systems, Inc.

North Plains is the world leader in managing the digital assets and
publishing processes that create the vast majority of digital and
print communications. By providing software and services that enable
companies to shift from content management to digital supply chains
and multi-channel publishing processes, North Plains helps companies
manage their brand, expand their rich media communications across
multiple channels, and deliver higher quality content faster, at lower
cost. For more information, please visit www.northplains.com.

About Xinet

Xinet is a leading developer of high-performance server software
applications for graphics and media professionals. With North American
headquarters in Berkeley, California and a European office in Munich,
Xinet has built a loyal customer base of the top advertising agencies,
retailers, printers, publishers, and corporations worldwide. The Xinet
digital asset management software solution is a flexible and efficient
asset management system that provides access to volumes throughout the
enterprise and around the globe. For more information, please visit
www.xinet.com.

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