New machine translation capabilities further enhance global customer experience management

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Maidenhead, U.K., February 11, 2013, - SDL (LSE: SDL) today announced a series of new machine translation (MT) capabilities in its Language Platform that will help businesses translate the avalanche of new content that has infiltrated the enterprise. With a more scalable and cost-effective way to translate growing amounts of customer-facing content – whether on e-commerce sites, social media or help forums – businesses will be able to deliver informative, relevant and consistent customer experiences, helping increase sales and drive brand loyalty.

Big Data has created unprecedented challenges across the enterprise. And the volume, variety and velocity of information, multiplied by the number of languages required for a global business, have transformed Big Data challenges into Big Language challenges. Machine translation (MT) is the only technology that is scalable and cost-effective enough to handle this Big Language challenge, which is why SDL chose to integrate the capability across its existing Language Platform. The enhanced platform offers MT integration with translation workflow, as well as a new self-training capability for translation teams to improve MT quality and dramatically improve translator productivity.

 

With SDL's new Language Platform capabilities, enterprises and language service providers will be able to easily and securely train the SDL BeGlobal® machine translation software with SDL BeGlobal Trainer to deliver higher-quality automated translations and expand the types of content that can be translated. This includes real-time content such as chat, email and social media. Additionally, MT is now seamlessly integrated across the entire set of language technologies in the platform – including SDL WorldServer®, SDL TMS®, SDL GroupShare™ and SDL Trados Studio® - leveraging solid, well-documented APIs.

 

From real-time free translation options to high-quality professional translations, small businesses and large enterprises alike will be able to create global competitive advantage through a holistic, end-to-end platform of SDL translation solutions.

 

"Our mission is to eliminate barriers to global communication by helping solve Big Language challenges within every industry," said Keith Laska, CEO of the SDL Language Technologies division. "aimed m"

 

Keith Laska talks about Machine Translation

Have your own Big Language challenges? Download the latest whitepaper on the Top 5 Big Language Business Problems Solved by Machine Translation:http://www.sdl.com/campaign/lt/general/wp-top-5-big-language-problems.html

Learn how your company can get started with the SDL Language Platform: http://www.sdl.com/technology/language-technology/

Find out more about SDL BeGlobal Trainer: http://www.sdl.com/products/sdl-beglobal/trainer.html

Finally - There are lots of new things coming…Follow us on Twitter @SDLTechnologies

 

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey.   SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

 SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL.  For more information, visit www.sdl.com.