Marketo Transforming Marketing with the Industry's Most Advanced Customer Engagement Platform

Tools
 
Breakthrough innovation includes applications for real-time personalization, calendaring and planning and 
search engine optimization 
 
SAN MATEO, Calif. — April 8, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing 
software, today introduced the industry's most advanced customer engagement platform, with 
innovative new capabilities for marketing execution and analytics. Through the platform, marketers can 
now easily automate and oversee their entire digital marketing and campaign strategy in real-time. The 
result: An entirely new, simple way to drive customer acquisition and loyalty through the creation of 
meaningful personal relationships. 
 
"The idea of one-to-one marketing has been around so long that it has become synonymous with the 
unachievable – the holy grail of marketing," said Phil Fernandez, president and chief executive officer at 
Marketo. "With our customer engagement platform and our continued innovation, it is not only possible, 
but it is here. And, marketers need it more than ever today as they compete for customers' time and 
attention." 
 
From finding new prospects, to acquiring new customers, to building valuable lifetime relationships, the 
customer engagement platform gives marketers a core system of record to listen and respond to 
customer actions, orchestrate communications in real-time across all channels and devices, and manage 
all plans, programs, and investments from a single point of view. Marketo's holistic approach gives every 
marketer what they need to be successful in driving customer acquisition and loyalty. With Marketo, 
marketers can easily: 
 
 UNDERSTAND: Track consumer behaviors, affinity, and context across every digital, social and 
mobile channel in a single data repository 
 ORCHESTRATE: Design and coordinate engaging customer experiences to take each customer on 
a personal journey over time to drive desired outcomes 
 PERSONALIZE: Deliver relevant and personalized content and messages across channels and 
devices 
 MANAGE: Plan the marketing calendar, coordinate content, track investments and tie the 
marketing budget directly to results 
 OPTIMIZE: Measure and maximize marketing ROI across channels 
 LEARN: Get guidance, best practices, knowledge and help to succeed 
 
"Our goal is always to meet the needs of our customers and leveraging innovative marketing software is a 
practice that allows us to be more responsive with information and service," said Beth Comstock, chief 
marketing officer at GE. "We are energized by the opportunity to partner with Marketo on this important 
endeavor." 
 
New capabilities enable full marketing campaign management 
 
Included in the release of Marketo's customer engagement platform are new capabilities and applications 
that are must-haves in any complete marketing solution: 
  Marketo Real-Time Personalization: Websites today tend to present the same content to all 
visitors, without any recognition of the individual and communication in other channels such as 
email. This breakthrough new product allows marketers to make their website and mobile 
channels as personal as their emails. By creating personalized experiences for web and mobile 
visitors dynamically, marketers drive dramatically higher time spent on site and up to 30 percent 
increases in conversion. Only Marketo gives marketers the ability to offer this level of 
personalization across email, web and mobile – all with zero IT requirements and the ability to 
integrate with any CMS. 
 
 Marketo Marketing Calendar: Most companies are using rudimentary tools to plan and manage 
dozens of simultaneous marketing campaigns resulting in poorly-timed activities, inconsistent 
messages and missed opportunities. This unique new capability provides a highly interactive and 
intuitive interface that brings the marketing calendar to life and makes it an integral part of 
everyday activity. The Marketing Calendar makes it possible to make changes and adjust 
programs based on data in real-time while helping fast-paced marketing teams coordinate 
execution and share activities with internal audiences in a single place. Only Marketo gives 
marketers the ability to instantly connect marketing plans and changes to execution activities in 
their campaign automation systems. 
 
 Marketo Search Engine Optimization: Marketers are constantly under pressure to bring more 
customers to their messages, programs and websites. With potential buyers performing billions 
of web searches daily, inbound marketing plays a critical role in today's marketing mix and is 
something that every marketer must master. Marketo Search Engine Optimization (SEO) is an 
easy-to-use tool that helps marketers without specialized knowledge make it easier for 
consumers searching the web to discover their site content, efficiently analyzing keyword 
rankings, suggesting new keywords and recommending web page optimization. Only Marketo 
makes it easy for marketers to analytically tie SEO directly to the outcomes that matter: more 
leads, a more robust pipeline and more revenue. 
 
Throughout its history, Marketo has focused relentlessly on being the leaders in usability for 
marketers. Even while adding the power and potential for growth that every marketer needs, Marketo 
has been the champion of the user, building and designing for marketers, by marketers. As a result, 
Marketo has consistently received analyst and customer recognition as the easiest to use marketing 
platform in the market. As part of the introduction of its new customer engagement platform, Marketo 
has continued this tradition with its new myMarketo user interface. This new interface brings the power 
of the platform to every marketer, regardless of job description or experience level. 
 
Marketo's customer engagement platform and its new applications are on display at the 2014 Marketing 
Nation Summit at Moscone Center in San Francisco April 7– 9. The Marketing Nation Summit brings 
together some of the brightest minds in marketing and sales. Industry leaders, customer experts and 
Marketo thought leaders share their perspectives on the trends impacting today's marketer. Attendees 
come away with new strategies and best practices on how to attract today's elusive buyer and outpace 
competitors. 
 
About Marketo 
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and 
sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, 
Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers 
tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the 
delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known 
for their ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than