Jive Launches Advanced Gamification Module


PALO ALTO, Calif., March 28, 2012 (GLOBE NEWSWIRE) -- Jive Software,
Inc. (Nasdaq:JIVE) today introduced Jive Gamification, an advanced
gamification module for Jive's market leading Social Business platform.
With Jive Gamification, businesses can dramatically increase adoption,
engagement and productivity within the Jive network through incentives
and activities tailored for specific groups of users. Jive Gamification
is powered by Bunchball, and is available for both internal social
networks and external communities.

"Gartner expects the adoption of gamification to increase significantly
in the next few years, with 70% of Global 2000 organizations gamifying
at least one application by 2014 ... Organizations are using
gamification internally to recruit, train and enhance employee
performance. They are also using it to drive innovation, share
knowledge and improve employee health. Gamification is also helping
organizations engage external stakeholders in customer loyalty,
marketing, education and innovation initiatives."(1)

"We're thrilled to partner with Bunchball," said Nathan Rawlins, VP of
Product Marketing at Jive. "For years Jive has used game mechanics to
drive user engagement. With Bunchball, we're taking gamification to the
next level -- we are giving Jive customers the ability to personalize
incentives that encourage specific business activities for greater user
engagement and business value."

Gamification has a wide range of applications within an organization.
In an internal employee community, product development groups could be
challenged to help answer questions from the sales team. Sales staff
could take part in a competition to see who can complete training
materials first. In an external community, contests and rewards could
be used to encourage customers to help answer each other's questions
and become product champions.

Jive Gamification gives businesses the ability to sustainably engage
users with highly personalized, collaborative and rewarding game
mechanics. These include role-based missions and challenges, status
levels and badges, team-based goals and competitions, real-time
feedback and end-to-end fulfillment of virtual or physical rewards. The
module enables customers to design incentive programs, or missions, for
different types of users and groups within a Jive network.

"At Bunchball, we've learned that surface level integration of
gamification is no longer enough," said Jim Scullion, CEO of
Bunchball." Our partnership means that Jive can offer enterprises deep,
pervasive gamification across their entire platform. Compelling,
sustained engagement is quickly becoming a competitive advantage, and
Jive Gamification module gives that to Jive customers."

Jive Gamification's unique benefits include:

 --  Powerful gamification engine. The module tracks over a hundred specific
     Jive actions that can be used to define challenges and determine user

 --  Pervasive integration: Gamification elements are seamlessly integrated
     with the entire Jive experience -- in user streams, profiles and

 --  Targeted personalization: Game mechanics can be personalized to motivate
     and reward users based on precise segmentation including geography,
     roles or departments.

The Jive Gamification module is available now. For more information,
visit our website at www.jivesoftware.com.

(1) Gartner, Inc. "Innovation Insight: Gamification Adds Fun and
Innovation to Inspire Engagement," by Brian Burke, Dec 20, 2011

About Bunchball

Bunchball is the industry leader in gamification, an innovative way of
engaging users, motivating employees and increasing customer loyalty.
Gamification works by integrating game mechanics into digital
experiences in order to influence and motivate people. This helps drive
a deeper, more compelling user experience, which leads to tangible
business benefits, such as increased employee productivity, customer
loyalty and revenues. Bunchball's cloud-based Nitro gamification
platform is being used by some of the world's leading companies to
create experiences that combine intuitive game mechanics with
compelling content. Bunchball's customers include Adobe, HP, Cisco,
Warner Bros., Comcast, LiveOps, VMWare and Hasbro. Based in Silicon
Valley, Bunchball's investors include Granite Ventures, Triangle Peak
Partners, Northport Investments, and Correlation Ventures. For more
information, visit Bunchball online at www.bunchball.com.

About Jive Software

Jive Software (Nasdaq:JIVE) is a leading global Social Business
company. We bring social technology innovations from the consumer world
into enterprises securely and at scale, changing the way work gets
done. Our platform combines the power of big data, enterprise
integrations and social collaboration technologies. Millions of people
at the world's largest companies are using Jive-powered communities
internally and externally to transform their businesses.

CONTACT: Contact information for Bunchball
        Melissa Roxas
        Inner Circle Labs
        (415) 684-9401

        Contact information for Jive
        Niko Felix
        (650) 319-1976