First-Ever Sitecore Apps Unlock Mobile Marketing Capabilities
Executive Insight Dashboard and iOS Media Uploader Boost Marketer Productivity with Mobile Access to Analytics
San Francisco, Calif., March 10, 2014 – Today Sitecore, the global leader in customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. These applications come at a time when mobile is increasingly leveraged by large and mid-sized enterprises. As Forrester notes in its "Predictions 2014: Mobile Trends for Marketers" report, "those professionals who are successful in their use of mobile will use it to enhance or transform existing customer experiences within physical spaces."
Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view. The Sitecore iOS Media Uploader application allows marketers to upload rich media content, including high-resolution photos and videos, via mobile device directly to the Sitecore Media Library. Both apps demonstrate Sitecore's commitment to providing marketers with the technology and tools they need to gain customers for life.
The Sitecore Executive Insight Dashboard displays customer activity from across all touch points, giving marketers the ability to access engagement analytics and insights from mobile devices, so marketers can make informed decisions about customer engagement while working on-the-go. Customer activity is automatically added into existing customer intelligence profiles stored in Sitecore's experience platform, which is accessible via the app. The dashboard increases marketer productivity with another access point to glean key insights from customer data and campaign engagement metrics, providing superior coverage of customer analytics.
The Sitecore iOS Media Uploader allows marketers to use mobile devices to feed rich media content directly into the Sitecore Media Library, where it will be immediately accessible through Sitecore's Content Management System (CMS). Photos and videos uploaded via the iOS Media Uploader are instantly added to existing customer profiles and automatically tagged. By streamlining the process of creating online experiences, this application helps marketers spend more time on the art of delivering personalized, relevant and high-impact experiences that win customers for life.
"Marketers face increasing expectations from customers to deliver relevant and personalized online experiences, yet today's marketers are always on-the-go, making it difficult to adjust engagement campaigns via web or software-based customer experience management systems," said Mark Floisand, Vice President Product Marketing, Sitecore. "With the Sitecore Executive Insight Dashboard and Sitecore iOS Media Uploader, marketers now have access to key analytics and content repositories right from their mobile devices, increasing efficiency and giving marketers the ability to own the experience."
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore's experience platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands – including American Express, Canon, Carnival Cruise Lines, easyJet, Heineken and Virgin Mobile – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Predictions 2014: Mobile Trends For Marketers, Forrester Research, Inc., January 13, 2014 (Note: Non-subscribers will need to purchase report to access)