EPiServer Social Reach Makes Possible Social Media Management for Increased ROI

Tools

March 22, 2012 08:00 ET

EPiServer Social Reach Makes Possible Social Media Management for Increased ROI

New, Easy-to-Use EPiServer Solution Allows Marketers to Better Utilize
Social Media to Increase Traffic and Conversion Rates Across Channels

CHICAGO, IL--(Marketwire - Mar 22, 2012) - EPiServer, an innovator in
multichannel digital marketing and e-Commerce software, today
announced the launch of EPiServer Social Reach, a new add-on that
allows marketers to communicate efficiently and consistently across
social networks including Facebook, LinkedIn and Twitter. By enabling
marketers to use a single interface to tailor socialized and
personalized content across multiple social channels, and removing the
boundaries between the site and public social networks, Social Reach
maximizes the value of multichannel digital marketing leading to
increased traffic and conversion rates.

Businesses today must use multiple social channels to engage with
audiences but using several different tools to duplicate content can
be both inefficient and ineffective. EPiServer's Social Reach removes
these inefficiencies by providing a single platform that allows for
the seamless integration of channels, including content found on the
company's websites, and provides a quick and easy personalization of
content to optimize the success of social media campaigns.

"With today's vast array of social media channels, it can be difficult
and time consuming for marketers and editors to create content
suitable for each, making it hard to take full advantage of social
channels when running an online campaign. Research we completed
recently found that 20% of marketers participating in social media
said they are not able to effectively measure the benefits of social
media use," said Bob Egner, VP of Product Management and Global
Marketing at EPiServer. "Without sacrificing the quality of tailored
messages, Social Reach has been designed to allow marketers to
centralize social media management and maximize the efficiency of
their social strategies to increase traffic and conversions."

With the addition of Social Reach to its portfolio, EPiServer
continues to meet the multichannel demands of its customers. "We have
a full suite of tools that enable businesses to mobilize, personalize
and socialize their online content and create business results, in the
most efficient and effective way possible. EPiServer Social Reach
improves the ROI of content creation, by ensuring that maximum results
and conversions are created for each piece of content," said Egner.

Social Reach also features campaign tracking functionality to include
channel-specific measurements such as retweets, comments and likes, as
well as supporting Google Analytics in order to track overall
conversions, to quickly see the results and ROI of the social media
communication.

For further information on EPiServer Social Reach, please visit:
www.episerver.com/socialreach

About EPiServer:
EPiServer is the leading supplier of solutions that enable true web
engagement and drive business results for end customers. 4,000
customers worldwide use EPiServer's technology platform that combines
content, community, commerce, and communications with a configurable
metrics dashboard. EPiServer CMS is the foundation for more than
20,000 websites and is used by more than 130,000 web editors daily.
The EPiServer platform is delivered through an extensive network of
over 500 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product
with EPiServer World, a thriving developer community of more than
14,000 developers. EPiServer is a Microsoft Gold Certified Partner
with an AAA-ranking by Dun & Bradstreet since 2000. The company was
founded in 1994 and has offices in the United States, Sweden, Denmark,
Norway, Finland, The Netherlands, South Africa, Australia and the
United Kingdom. EPiServer is controlled by the IK2007 Fund. IK
Investment Partners is a European private equity firm with Nordic
roots, managing EUR 5.7 billion in fund commitments.