Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data
Marketing Intelligence Solution Provides Marketers and Ad Agencies with Streamlined Reporting of Engagement and Performance Data
NEW YORK, March 28, 2012 /PRNewswire/ -- Clickable today debuted its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook®, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare.
The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers.
"Understanding complex data sets is quickly becoming a competitive advantage for digital advertisers and agencies," said David Kidder, CEO of Clickable. "Our reporting dashboard consolidates multiple big data sets for them, with real-time customizable views, so they can move beyond metrics to act on data quickly and efficiently."
Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI.
The drag-and-drop functionality provides customers with a simple, intuitive way to manage and view their entire online marketing effort. Standard and custom widgets include:
- Goal Performance Widget: Tracks campaign performance against customizable conversion goals.
- Top/Bottom Widget: Highlights top performing keywords, ads and campaigns; also pinpoints those that require immediate attention.
- Budget Widget: Prevents missed opportunities from exhausting advertising budgets, or over-allocating ad spend against low-volume campaigns.
- Custom Widgets: Create graphs and data tables that consolidate details across your search and social media accounts.
The Widget-Based Reporting Dashboard represents the first phase of the Clickable 3 rollout. The Dashboard will soon incorporate real-time Facebook Page Insights metrics as well as enhanced widget reporting. The platform will expand to include other major social and video channels.
Clickable makes marketers thrive by delivering powerful intelligence for social and search advertising. With Clickable, marketers simplify complex data into meaningful metrics and customer insights, and demonstrate ROI while making more profitable advertising decisions across Facebook, Twitter, Google, Bing, LinkedIn and more. Marketers can track real-time performance as well as downstream engagement and purchasing behaviors, and then demonstrate ROI through a beautiful reporting experience. With Clickable, marketers employ their company's social graph to better target prospects and amplify brand advocacy. Clickable is part-owned by American Express and is provider of American Express OPEN's digital marketing platform, YourBuzz. Clickable continues an award-winning history of innovation in performance advertising technology, led by more than 100 engineers and product specialists. Clickable has raised $32 million in funding from the original backers of Facebook, Twitter and Foursquare.
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SOURCE Clickable, Inc.