Attivio and Tableau Analyze Presidential Election News, Social Media and Polling Data


NEWTON, Mass. and SAN DIEGO, Nov. 6, 2012 /PRNewswire/ -- Attivio and Tableau Software have teamed to integrate and analyze news, social media, social influencer and polling data; projecting state-by-state outcomes of the presidential election and highlighting the latest topics being discussed on Twitter and Facebook. The application, powered by Attivio's Active Intelligence Engine® (AIE®) also detects social media spamming, often referred to as political sockpuppetry – creating fake identities to promote a candidate or party view and criticize opposing positions.

The application is available on the Tableau website and will also be showcased at tonight's Election Watch party at the Tableau 2012 Customer Conference taking place at the Hilton San Diego Bayfront.

"As a Tableau partner in the Big Data space, Attivio has taken the election data to a new level with their ability to unify social media, unstructured content and structured data," said Ellie Fields, Sr. Director of Product Marketing at Tableau. "Together, Attivio and Tableau provide a fully integrated and correlated visualization of unstructured content, structured data and business intelligence giving customers easily digestible, sharable and actionable insight."

Tableau enables its customers to rapidly gain valuable insight into data from flat files, databases, warehouses and cubes. By integrating Attivio AIE, Tableau users can analyze and visualize the complete information landscape across multiple, disparate information sources, including web content, email, news, social media, and information in content management systems, bringing a new level of intelligence to the business user.

For Attivio customers, Tableau's visualizations bring information to life in captivating new ways that are quickly customized for different business decision makers and scenarios.

To watch a brief video demonstration of the combined power of AIE and Tableau, please visit

About Tableau Software

Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world's fastest growing business intelligence company, Tableau helps anyone quickly analyze, visualize and share information. More than 9,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at

Tableau is a trademark of Tableau Software, Inc.  All other company and product names may be trademarks of the respective companies with which they are associated. 

About Attivio
Attivio's unified information access platform, the Active Intelligence Engine™ (AIE), redefines the business impact of our customers' information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision.

Attivio integrates and correlates disparate silos of structured data and unstructured content in ways never before possible.  Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user's technical skills and priorities. Please visit us at

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.

Media Contact:
Steve Brownell

Attivio Contact
MaryAnne Sinville 

SOURCE Attivio