Antenna Reaches 9,000 Device Milestone for Mobile Web Optimization


Company's unique, dynamic Device Database ensures a consistent brand image and optimal user experience across virtually all device types

JERSEY CITY, N.J., Dec. 14, 2011 /PRNewswire/ -- Antenna Software, Inc., helping enterprises to build, manage and publish mobile apps and websites that transform business, today announced that it has grown its device database—which it uses to optimize the rendering of mobile websites—to include more than 9,000 mobile devices. In a market where new devices are being introduced at a dizzying pace, Antenna's innovative technology constantly searches the web, identifies new device types, and adds the latest device profiles to its dynamic database to ensure each customer's mobile website is optimized and rendered in a consistent, branded fashion.

Antenna's Device Database is a component of Antenna's AMP Web Server, which is a central part of the Antenna Mobility Platform (AMP), the company's core offering.  The patented architecture of the AMP Web Server allows it to react to a mobile device user's visit by querying the device database, identifying the type of device and rendering the site optimally, according to more than 1,000 attributes such as screen size, resolution, browser type, and myriad other features associated with each device in the database. This ensures that the end user has the best possible mobile experience, regardless of whether they're surfing on the latest high-end smartphone or tablet or on an older feature-phone. A study conducted by Antenna unveiled that more than a quarter of consumers surveyed globally indicated that some mobile website designs did not work properly on their mobile devices, impeding their use of web on the go.  

The way people access information, communicate with customers and colleagues and do business has shifted dramatically, and mobile web is a crucial component of that. In just a few short years, Internet-connected devices have flooded the market and have shifted the need for mobile websites from a nice-to-have to a competitive necessity for organizations of all types. Research firm Gartner, Inc. has predicted that by 2013, more people in the world will access the Internet on a mobile device than on a PC. As such, AMP's suite of cross-platform development and management tools are a boon to companies deploying mobile web solutions at a time in which operating system and browser version fragmentation are major developer pain-points.

Mark Watson, Executive Vice President of Technology and Engineering at Antenna, commented: "By continually innovating and improving our process of device discovery, we solve the problem of device and platform fragmentation, enabling organizations to leverage the mobile web to reach more consumers, more effectively. Every user of every device will enjoy a consistently great experience because the AMP Web Server optimizes the information for each screen automatically.  And very importantly, it is future proofed so our customers and partners can support the constant array of new devices that come to market in all regions of the globe with very little effort."  

About Antenna

Antenna provides a complete solution for businesses to design, publish and manage mobile websites and apps across all Internet-connected devices, including smartphones, tablets, feature phones and IP TV. Only Antenna can deliver the whole spectrum of mobile experiences, from powerful apps that empower employees to be more effective to mobile-optimized websites that make it easier for consumers to do business with their favourite brands. Antenna's mobile cloud makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it's not). That's why leading Global 1000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. 

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SOURCE Antenna Software, Inc.