New PhoneGap Enterprise Capabilities and Suport for Apple iBeacons Increase Marketing ROI
SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 25, 2014 — Adobe (Nasdaq: ADBE) today
unveiled a series of innovations that help companies create, manage and deliver highly personalized mobile app experiences to
their customers and prospects in real-time and without the need for app development skills. The new capabilities build on
Adobe's market leadership in mobile and deliver against the entire spectrum of mobile marketing including developing dynamic
mobile apps, managing and marketing content for apps across all major app stores, measuring mobile marketing campaigns, and
engaging users of apps near Apple iBeacons.
"Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within
Adobe Marketing Cloud," said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe.
"Adobe Marketing Cloud is the industry's most complete, integrated solution for marketers, and today's announcement further
cements our leadership in mobile app marketing."
Adobe Marketing Cloud enables deep analysis of user engagement with mobile experiences across devices as well as powerful
optimization tools for delivering location-based content in real time. Marketers can now significantly grow the return on their
investment (ROI) by effectively acquiring, engaging, and retaining customers who use mobile apps and websites. Easy-to-use and
integrated workflows across Adobe Marketing Cloud reduce the complexity of managing, analyzing, and optimizing experiences
across app stores. The new mobile capabilities include:
• App development made easy: Adobe Experience Manager and Adobe PhoneGap Enterprise transform mobile app
development by empowering both marketers and developers. Developers can build apps across platforms, meet
aggressive time-to-market demands, and support third party integrations. Marketers can easily update app content,
optimize the app post launch and manage app reviews and variations without the need for app development skills. The
unique drag and drop functionality ensures that marketers can easily change and preview app content including images,
videos, interactive and text based content. Updates appear instantly across platforms including iOS and Android.
• Content management across broadest possible set of mobile apps: Adobe Digital Publishing Suite (DPS) already
integrates with Adobe Experience Manager's web experience management capabilities to drive consistent visitor
experiences across content-centric apps. Now, mobile apps built with PhoneGap Enterprise can be natively integrated
with Adobe Experience Manager to ensure consistent content management across any app, mobile site or website.
Marketers can manage content across hybrid and native apps without having to worry about multiple app stores,
fragmented operating systems, and different device sizes.
• Measurement of mobile marketing campaigns: With Mobile Services 2.0, marketers can measure which campaigns are
driving mobile app downloads across the leading marketplaces including the Apple App Store and Google Play.
Marketers can also measure a broad set of user behaviors after the app is downloaded including launch events, user
engagement, content sharing across social, and product purchases, giving them deep insights into the lifetime value of Page 2 of 2
Adobe Launches Mobile Services for Adobe Marketing Cloud
users. By tracking the effectiveness of paid, owned, and earned marketing campaigns for mobile apps, companies can
now accurately track ROI and fully optimize their spend.
• Support for Apple iBeacons: Adobe is the first mobile provider to measure and respond to user engagement in mobile
apps connected to iBeacons in sports stadiums, retail stories and other external venues. Adobe Mobile Services 2.0
allows companies to analyze and act on the users' location near iBeacons including dwell time, entering or exiting an
iBeacon area, navigation of mobile users around iBeacons and more. Marketers can also easily deliver local notifications
and promotions based on the proximity to an iBeacon. In addition, companies are able to tie app interactions to all other
app engagement data in Adobe Analytics.
• Re-engagement of customers across mobile apps: With the integration of Adobe Campaign and Adobe Mobile
Services 2.0, marketers are now able to re-engage loyal customers with push notifications across mobile applications.
Using the Adobe Campaign UI, companies can deliver promotions, breaking news, items-on-sale info, credit balance
details, flight departure details and more in an instant and consistently across devices.
Additional mobile capabilities that were introduced across other Adobe Marketing Cloud Solutions today include Adobe Target
Premium (LINK), which offers A/B testing capabilities of in-app content and targeted experiences based on the users' location and
lifecycle data to make app experiences more impactful.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one spot. It's called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign
management solutions as well as core services and mobile capabilities that bring together everything marketers need to know
about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.
Add Links / Screenshots here
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All