Adobe Delivers Web Experience Management in the Cloud

Tools

Comprehensive Cloud Offering Accelerates Enterprise Marketing Campaigns

LONDON, Adobe Digital Marketing Summit EMEA — May 15, 2012 —

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the  Adobe Digital Marketing Suite, digital marketers have access to an integrated set of cloud-hosted Web Experience Management (WEM) services to create, manage, measure and optimize personalized experiences on websites, mobile devices and social media.

Organizations have the flexibility to work with interactive agencies and infrastructure providers for hosting and management of Adobe CQ in the cloud. And today, Adobe also announced its own managed and hosted service, Adobe CQ Cloud.

With Adobe CQ Cloud Manager, enterprises can:

Quickly launch marketing campaigns and e-commerce sites

Set up Web, mobile and social initiatives immediately on leading cloud infrastructures

Ensure optimal performance during unexpected peaks in customer demand to avoid lost opportunities

Fully control a complete digital marketing solution

Customize and extend Adobe CQ on a dedicated cloud environment to ensure security and optimal performance

Measure and optimize marketing initiatives through deep integration with other products in the Adobe Digital Marketing Suite, including Scene7®, Search&Promote, SiteCatalyst® and Test&Target™

Leverage additional capabilities created by a rich partner ecosystem via PackageShare, the Adobe CQ app marketplace Reduce costs and manage operational expenses

Use and pay for only needed cloud-based resources, instead of purchasing costly infrastructure

Monitor Adobe CQ and cloud infrastructure through real-time metering capabilities

With the new cloud offerings for WEM, marketers can, for example, independently create customized, hosted landing pages and microsites on a moment's notice in order to capture leads and drive revenue as part of time-sensitive campaigns. Additionally, Adobe CQ Cloud Manager, combined with Adobe CQ eCommerce (see separate release), can enable organizations to speed the creation and launch of branded, personalized e-commerce sites in the cloud, and continuously scale to match demand across Web, mobile and social touch points.

Quotes

Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe 

"The pressure on marketers to deliver more with fewer resources has never been greater, and CMOs expect agility when timely opportunities to drive demand present themselves. The ability to personalize and optimize branded experiences is key, but to beat the competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Adobe CQ Cloud Manager and CQ Cloud marry these two requirements and deliver our customers the ability to go live with campaigns as quickly as they can innovate."

Patrick Comboeuf, director of E-Business, SBB AG Swiss Federal Railways

"Adobe CQ Cloud Manager is a powerful SaaS application that will support our efforts to become more agile in our marketing initiatives and community campaigns without the strings attached to traditional release cycles. The new offering delivers strong scalability, flexibility and multilingual support, all in a fashion that's easy to understand and act upon."

Christopher Rajiah, vice president of World Wide Channel Sales, Rackspace Hosting

"Enterprises today need to be as nimble as possible to successfully compete in the digital world, and it's clear cloud is strategic to achieving this imperative. Rackspace and Adobe will lead the way with cloud compute offerings. By delivering the significant strengths of Adobe CQ on our proven computing environment, mutual partners and customers gain from highly available environments that inspire the design and development of world-class digital content."

Dan Barnicle, vice president, SapientNitro Continental Europe

"With its recent release of CQ 5.5 and the latest WEM solution, Adobe created a deeply integrated offering for digital marketers. Now, with Adobe CQ Cloud Manager it's providing organizations the substantial power of greater agility to match it. The combination will enable our teams to quickly innovate and deploy projects that drive strong results for our joint customers."

Miro Walker, chief executive officer, Cognifide

"Adobe CQ in the cloud, now enhanced with CQ Cloud Manager, enables digital marketers to launch engaging campaigns within short timelines. We are already seeing great traction with our clients and agency partners, who are demonstrating excellent return on marketing investment to a delighted and engaged customer base."

Arnaud Defrenne, chief technology officer, Digitas France

"As an integrated brand agency, we're focused on inspiring people to take action on behalf of our clients. And today, our customers and their consumers not only expect engagement to be personalized at every touch point, but for it to be delivered with immediacy. With its new CQ Cloud Manager, Adobe is stepping up to these expectations. Its new offering will enable us to continue to deliver on our promise, only faster."

Helpful Links

Twitter

Blog

Adobe CQ Cloud Webinar 

Adobe CQ Cloud Manager Product Tour 

Adobe CQ Cloud Solution Brief 

Adobe CQ Cloud Forum

Availability

Adobe CQ Cloud Manager and CQ Cloud are immediately available on a worldwide basis.

About the Adobe Digital Marketing Suite

The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Scene7, SiteCatalyst, and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United

States and/or other countries. All other trademarks are the property of their respective owners.